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Future living: “Das Haus – Interiors on Stage”

Starting in 2012, the international interior design fair imm cologne will again be hosting a major design event: “Das Haus – Interiors on Stage”. The project focuses on the design of an artificial living situation within the trade fair – public and yet very personal living space designed by Nipa Doshi and Jonathan Levien. The London-based design team will be kicking off the new format in January 2012, placed in Pure Village.

“Das Haus – Interiors on Stage” will show a structure created entirely in accordance with the guest designer’s ideas – architectural elements, interior and outdoor space – as well as arrangements of furniture and furnishing elements for an individually configured interior design. In the middle of the Pure Village hall, the trade fair will erect an approx. 180 m² platform to serve as an open stage for the project. “Das Haus – Interiors on Stage” is thus both a designer portrait and a visionary blueprint, an example of how it is possible to create a world of one’s own that becomes an expression of one’s own personality.

“With ‘Das Haus – Interiors on Stage’, the imm cologne is resuming the tradition of the Ideal Houses, although without adopting their rather abstract dimension,” explains Dick Spierenburg, under whose leadership Koelnmesse’s internal creative team is developing and implementing the project. Instead, the imm cologne is very deliberately seeking to connect with real conditions, thus building a bridge between the industry’s furnishing products and the progressive creative drive of the international design elite. For the creatives have to design “their” home under relatively narrowly defined architectural conditions, making use of furnishing elements that are actually available – mainly their own furniture and designs. To complete their design, they can choose from the spectrum of products provided by the ranges of goods on show at the imm cologne- a spectrum which today represents all the segments relevant to interior design, from carpets and kitchens, textiles and beds, bathrooms and lighting, all the way to colour systems.

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Photo: Doshi Levien

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