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“Das Haus” in Pure Village takes shape

“Paradise” by Coldplay pours out of the speakers of the Pure Village stereo system, helping the trade fair construction workers get into the groove as they erect “Das Haus” for koelnmesse’s new design event of the same name. There are however frequent interruptions to this musical accompaniment: the squealing of circular saws, the sounds of hammering and drilling and the voices of the construction workers as they call to one another across the hall.

For the time being at least, things are pretty relaxed in Hall 3.2: the work has already reached quite an advanced stage and provides an initial impression of what visitors to the “Das Haus” installation can expect during the trade fair that will be held here from 16.01. – 22.01. 2012. And since the imm cologne 2012 hopes this design experiment will prove that modern everyday living and sensuousness are by no means mutually exclusive, perhaps living in the house created by London designer couple Doshi Levien really will feel like paradise.

You can see a video podcast of a workshop interview at Doshi Levien’s studio, also featuring Creative Director of “Das Haus”, Dick Spierenburg (koelnmesse GmnH), here.

The realisation of the “Das Haus” project has been made possible thanks to the generous support of The Mix, RAL, NCS Colour and Erco.

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