imm cologne 2014 is getting closer. Time for a preview: Who is coming? Who will be new? What are going to be the highlights?
Registration numbers of more than 1,100 companies from 50 countries get the worldâ€™s leading furnishing show close to a record. Already in the beginning of November over 80 percent of all stand spaces were booked. Especially the great demand from foreign enterprises is a proof of the international mass appeal of the imm cologne.
â€žPureâ€ś: new formats for innovative design
Good news for trendsetter: The design area will be enlarged on a great scale with the new formats â€śPure Eleganceâ€ť and â€śPure One-Design Injectionâ€ť. The traditional core of â€śPureâ€ť and starting point of the Design Course is as usual hall 11. From there visitors are guided to hall 3.2, the home of the successful format â€śPure Editionsâ€ť with visionary furniture and interior design concepts. Next stop is â€śPure Villageâ€ť in hall 2.2 with unconventional brand and product stagings of design oriented premium exhibitors.
TheÂ new format â€śPure Eleganceâ€ť â€“ an exclusive range of luxury and high quality products – will be presented in hall 2.2Â as well.Â And as if that weren’t enough,Â it is also the location of the spectacular top design event â€śDas Haus â€“ Interiors on Stageâ€ť. Danish designer Louise Campbell, a leading personality in the new Scandinavian avant-garde, will present her dream of a perfect home.
Another new format with young design can be found in hall 1, â€žPureOne-Design Injectionâ€ś: Young talents and selected participants of the international design competition [D3] Contest present innovative ideas and interior design concepts â€“ and transform the hall into a creative idea laboratory.
LivingInteriors: â€žLiving Detailsâ€ś in the spotlight
Holistic living concepts become a more and more attractive sales catalyst. At â€śLivingInteriorsâ€ť, the event for bathrooms, flooring, wall coverings and lighting in hall 4.2, the focus is on the details, which really turn an apartment into a vivid home. Smart stagings show how light, effective wall and floor coverings, selected textiles and decorations bring furniture together to a harmonious interior design concept â€“ and offer various impulses.
More room for sleeping
Due to the high demand of innovative sleeping concepts, the segment â€śSleepâ€ť hosting modern sleeping comfort in hall 9 will be extended to hall 5.2. This allows the presentation of furniture and accessories, which transform bedrooms into recreation areas. From the bed to a multifunctional sofa: â€śComfortâ€ť, the world of upholstered furniture, invites to halls 6 and 10.2 to relax and test. Classic setups with modern stylish aesthetics and high quality are located in hall 5.1 and 10.1. â€śSmartâ€ť, the segment for young lifestyle, is in halls 7 and 8. â€śGlobal Lifestylesâ€ť â€“ another new segment â€“ will be launched at halls 2.1, 3.1 and 4.1: A wide range from furniture that the owner builds himself, accessories, lamps to eccentric sculptures let these halls become a place full of discoveries â€“ just as the whole imm cologne.