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imm cologne 2014: new formats, new concepts

imm cologne 2014 is getting closer. Time for a preview: Who is coming? Who will be new? What are going to be the highlights?

Registration numbers of more than 1,100 companies from 50 countries get the world’s leading furnishing show close to a record. Already in the beginning of November over 80 percent of all stand spaces were booked. Especially the great demand from foreign enterprises is a proof of the international mass appeal of the imm cologne.


„Pure“: new formats for innovative design

Pure 2014
Pure 2014

Good news for trendsetter: The design area will be enlarged on a great scale with the new formats “Pure Elegance” and “Pure One-Design Injection”. The traditional core of “Pure” and starting point of the Design Course is as usual hall 11. From there visitors are guided to hall 3.2, the home of the successful format “Pure Editions” with visionary furniture and interior design concepts. Next stop is “Pure Village” in hall 2.2 with unconventional brand and product stagings of design oriented premium exhibitors.

The new format “Pure Elegance” – an exclusive range of luxury and high quality products – will be presented in hall 2.2 as well. And as if that weren’t enough, it is also the location of the spectacular top design event “Das Haus – Interiors on Stage”. Danish designer Louise Campbell, a leading personality in the new Scandinavian avant-garde, will present her dream of a perfect home.

Louise Campbell: Das Haus 2014 Photo: Koelnmesse; Andreas Körner
Louise Campbell: Das Haus 2014
Photo: Koelnmesse; Andreas Körner

Another new format with young design can be found in hall 1, „PureOne-Design Injection“: Young talents and selected participants of the international design competition [D3] Contest present innovative ideas and interior design concepts – and transform the hall into a creative idea laboratory.


LivingInteriors: „Living Details“ in the spotlight

Holistic living concepts become a more and more attractive sales catalyst. At “LivingInteriors”, the event for bathrooms, flooring, wall coverings and lighting in hall 4.2, the focus is on the details, which really turn an apartment into a vivid home. Smart stagings show how light, effective wall and floor coverings, selected textiles and decorations bring furniture together to a harmonious interior design concept – and offer various impulses.


More room for sleeping

Due to the high demand of innovative sleeping concepts, the segment “Sleep” hosting modern sleeping comfort in hall 9 will be extended to hall 5.2. This allows the presentation of furniture and accessories, which transform bedrooms into recreation areas. From the bed to a multifunctional sofa: “Comfort”, the world of upholstered furniture, invites to halls 6 and 10.2 to relax and test. Classic setups with modern stylish aesthetics and high quality are located in hall 5.1 and 10.1. “Smart”, the segment for young lifestyle, is in halls 7 and 8. “Global Lifestyles” – another new segment – will be launched at halls 2.1, 3.1 and 4.1: A wide range from furniture that the owner builds himself, accessories, lamps to eccentric sculptures let these halls become a place full of discoveries – just as the whole imm cologne.