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Pure Startup: The professional platform for young design


For years, the young and up-and-coming representatives of the next generation of designers have been presenting their products at imm cologne under the banner “Young Professionals“. They have a firm conceptual and artistic standing within the Pure segment. From now on, this will be reflected in the new name of their sector in the fair: Pure Startup.

As the logical next-step in the restructuring of the Pure area, the D3 Professionals have been given a new and inclusive designation: Pure Startup. At Pure Startup, young and independent designers and design studios have the opportunity to present their ideas to a wide audience, generating contacts with manufacturers, journalists and retailers – a professional platform for young design.

Design thrives on a constant supply of new ideas – as well as the re-conceiving of old ideas. The continuous change of perspective and approach is vital – the standard should be questioned, the established aesthetic exploded and new approaches attempted. In this way, experimental design performs an important function for the entire discipline – providing ever new input.


At Pure Startup, the work of young designers acts as a rejuvenating force on the professional industry. Young designers have the confidence to work with new technologies and their talent for improvising allows them to transform their ideas into prototypes. In doing so, they convey a sense of self-sufficiency and initiative. Full-time positions for college graduates are even harder to find than commissioned work, so many designers face the prospect of realising their product ideas by themselves: as either spectacular one-off pieces or in small production runs. The result is that a distinctive aesthetic has developed, one which is less commercial and one which makes fewer compromises. Humourous, unconventional, extravagant, ambitious and visionary, but also sometimes just beautifully simple – this is the face of young design.

The Pure Startup event rounds out imm cologne’s longstanding activities to promote international, young designers and will take place in Pure Village in Hall 2.2.

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Photos: Constantin Meyer; koelnmesse

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