With its top-quality product ranges, the European (and especially German) furniture and interiors industry can find particularly good growth opportunities in exports right now. The USA is one of the biggest sales markets of all â€“ and one which has not yet been fully tapped by the European interiors industry. As its economy stabilises and key interest rates begin to rise again, we can expect to see sustainable growth momentum in this huge market over the next few years.
In 2014, the USA was the biggest furniture importer on the planet, with imports worth almost 52 billion US dollars. Although the Americans spend less on furniture than the Germans do â€“ the world champions when it comes to per capita spending on home furnishings â€“ the most recent figure available is still well above the average: US citizens spend the equivalent of about 210 euros per year on furnishing and decorating their homes. In addition, there are some extremely interesting submarkets â€“ and Los Angeles is probably one of the most lucrative.
And yet smaller brand-name companies in particular â€“ many of whom have successfully established themselves in a specific area like the design-oriented segment â€“ are apprehensive about taking the major step of crossing the Atlantic. Having imm cologne as a partner would considerably lower the barriers to this kind of project. Thatâ€™s why imm cologne decided to look for a framework solution so that we can facilitate this step for our exhibitors with a practicable, cost-efficient proposal that is attractive for the target market. And they found it: imm cologne at Dwell on Design.