Why is living today an emotional matter for many people, while for others it is only a matter of the necessity for secure housing? Why are secretaries with USB connection so popular now? Why is furniture getting smaller and more flexible? What feeds the zeitgeist and developments in design? The big global megatrends provide the answers to questions like these.
Our lives are characterised by fundamental societal influences. The term “megatrend” is used to describe these epochal and universal forces. Megatrends are the apparent, but also the unnoticed deep currents of societies that take place to varying extents. The identification of these megatrends is very helpful in attentively encountering current consequences and future changes. Megatrends can remain current for several decades, because they describe phenomena in a long-term and durable way. In this way they differentiate themselves clearly from short-term trends, fashions and hypes.
Megatrends influence the entire civilisation in every society. In some cases they even overlap in a contradictory fashion. They have an effect in the various regions of this world and on the various social groups of varying intensity that is in some cases chronologically staggered. All in all, megatrends are an expression of the human need to order the world, to reduce its complexity and to make the future predictable.
In order to provide orientation in this cosmos, Koelnmesse and imm cologne have published a booklet together with the German furniture industry association (VDM). It is a practical tool for having a reliable look into the future of living and of furniture.
This booklet examines the individual megatrends in isolation from one another in German and English, even when they are not networked linearly with one another, but instead multi-dimensionally. It is ultimately their eleven different titles themselves that enable this intensification. For the first time it is demonstrated how the eleven megatrends of Connectivity, Female Shift, Silver Society, Mobility, Neo-Ecology, Health, New Work, Urbanisation, Individualisation, Globalisation and New Learning define the standards for living and the effects on the product furniture.