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World premiere at imm cologne: For the first time, Birkenstock presents beds and sleep systems

©  Birkenstock
© Birkenstock

Birkenstock is a long-established and very well-known brand. With footbeds adapted to the anatomy of the foot, the name has stood for expertly produced footwear and healthy feet since 1774. Today, the company is expanding its portfolio and will now also offer sleep systems and beds. And just as their footbeds conform to the natural shape of the foot, the sleep system will adapt to suit the whole body’s recovery when lying and sleeping.

Health has always been paramount at Birkenstock. So, it’s not at all surprising that the well-established company from south-western Germany is now taking the leap from footbeds to beds. After all, the spine – which is what really matters for healthy sleep – is as much a part of the human musculoskeletal system as the feet. Anatomical design was also the guiding principle and key criterion in the development of this product. According to the manufacturer, the systems provide optimal point elasticity – the ability to mould to the user’s contours – with the aim of relieving pressure on the body. A feature of all of the sleep systems from Birkenstock is a specially designed overlay made from natural latex and cork, which is intended to give excellent cushioning. Further natural materials include wool felt and leather. The sleep systems are presented in combination with modern box-spring bed bases in six design options.

The products were developed in close cooperation with the Austrian manufacturer of beds and upholstered furniture, ADA. The components are produced in its factory in Styria. The first products are due to be delivered to retailers at the end of the second quarter of 2017.

The range, which comprises beds, slatted bed bases and mattresses, will make its debut at the next imm cologne in January 2017. By exhibiting at the international interiors show in Cologne, Birkenstock is reaching out to both German and international distribution partners. Interested parties can find Birkenstock at imm cologne in hall 10.2, stand L21.