An interest in photography and fashion led David Ciernicki, born in DĂĽsseldorf, Germany, in 1987, to Berlin University of the Arts (UdK). This is where he discovered his profession â€“ product design. He believes that, in a world that produces too much waste, ceaselessly striving to emulate trends is the wrong approach. When developing a product, the focus should be not only on its â€śbeautyâ€ť, but also on solving problems. Thanks to a clever connection system, the modular system â€śMajor Tomâ€ť, Ciernickiâ€™s entry in imm cologneâ€™s Pure Talents Contest, is designed to allow furniture to be assembled, dismantled or modified quickly.
Why did you become a designer?
Basically, it was always clear to me that I wanted to do creative work. I always felt an urge to create things. Photography and fashion led me to study at the UdK in Berlin and, once I was there, I quickly realised that I would like to do product design. I never really had any doubts about it.
What was the most unusual place where you ever had a brilliant idea for a new design?
I canâ€™t recall any particularly unusual places. However, I find that the solution to a problem very often occurs to me in the middle of a conversation, just when weâ€™ve turned to a completely different topic.
Do you still need a pencil as a designer today?
As long as a designer finds another way to visualise and formulate his ideas, a pencil is not absolutely necessary. To be quite honest, Iâ€™m not even great at drawing. During my degree, I got into the habit of going into the workshop at a very early stage and developing explorative models. CAD programs became part of my design process relatively late on, even though they are now essential.
Do you have a role model?
I donâ€™t have a role model, but there are certainly people who inspire and excite me.
Does design make you happy?
Creating things makes me happy. Not because design is so great, but because Iâ€™ve been lucky enough to be able to call my passion â€śworkâ€ť. At the same time, design is also very hard work and very demanding. A working day can consist of phases of the utmost joy and the deepest despondency â€“ and then afterwards be described as perfectly normal. Design itself cannot make you happy, but you can find it delightful and enjoyable.
What do you find unsatisfactory in design work?
The best moment is when an idea takes shape and evolves. The work is dissatisfying when solutions are incomplete or inadequate. If products are only designed to have a short life cycle, or you couldnâ€™t get the most out of them.
Is there a design world beyond serial production? And if so, how important is it for you?
Serial production gives people the possibility to afford things, and gives the designer the opportunity to reach people. But at the same time, it leads to this uneasy situation where an object loses value too quickly. One-off pieces will enjoy a revival. I think that the development of 3D printing and its possibilities and influence will change everything.
What can`t you quit while you are working?
The minimum number of tools, materials and probably my laptop.
What kind of product needs to be invented urgently?
A time machine! Definitely! I would like to try out more things, learn more and perhaps also study architecture.
What does the imm cologne trade show mean to you?
Iâ€™m delighted to have the opportunity to present my idea at imm cologne. I hope that Iâ€™ll get some constructive criticism and I would like to have more projects as a result.