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The Stage: Ursula Geismann about Megatrends 2017

Photo: Ursula Geismann, VDM
Photo: Ursula Geismann, VDM

Everybody needs a place to live! This makes the home both an individual and a sociocultural issue. At the same time, to have a home means to evolve because standards, functions and aesthetics have always changed. In her talk, trend analyst Ursula Geismann discusses the extent to which global mega trends, the economy and culture influence home lifestyles, examining and evaluating all these factors. Why are desks with USB ports so popular? Why is furniture becoming smaller and more flexible? Why have dining room chairs become comfortable dining armchairs, and why have beds got higher and higher? What makes the home a place of comfort and well-being? Will the smartphone be a permanent feature in homes? The mega trends sweeping the globe provide answers to these questions. A rich collection of colourful images and illustrations will accompany the expert’s talk.

Photo: Ursula Geismann
Photo: Ursula Geismann
Ursula Geismann is an observer and analyst of design developments and trends in living and furniture. After studying Economics and Political Science at the universities of Mainz and Hamburg, she then worked in market and social research for several years. Geismann has worked for the Association of the German Furniture Industry (VDM) for than 20 years, where she now acts as the association’s spokesperson.


Lecture: Megatrends 2017: Facts and Perspectives
Speaker: Ursula Geismann, Association of the German Furniture Industry
Date: Wednesday, 18th January 2017
Time: 11:30 am
Place: The Stage, hall 3.1, D002

The complete programme you will find here.