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Pure Architects: new trade fair format at imm cologne

© Constantin Meyer, Koelnmesse

In 2018 imm cologne presents the new trade fair format Pure Architects for the first time. The two themes of bathrooms and smart homes will be major focal points in this segment. With the interactive Smart Home installation, imm cologne is not only turning its attention to an important future issue, but showing live how new technologies are having an impact on the design of living spaces – and how interior design is responding. For exhibitors from the bathrooms sector, Pure Architects offers a unique opportunity to present their creative ideas for modern bathrooms in the context of an international interiors show.

“With Pure Architects, we are now steadily continuing along our chosen path – namely, adding floors, walls, ceilings and lighting to our core range of furniture,” says Arne Petersen, Vice President Trade Fair Management of Koelnmesse. “The aim of fine-tuning the concept is to create an innovatively staged spatial experience for architects, designers, planners and interior decorators – and for end consumers, too,” continues Petersen.

With Pure Architects, imm cologne is offering exhibitors of innovative room concepts the opportunity to present their latest products in the context of the lifestyle-oriented Pure segments every two years. The interaction between products and materials in the areas of bathrooms, flooring, walls, ceiling and lighting creates intelligent room solutions and integrated living environments.