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A storage furniture with a cord and stained carpet pattern: Pure Talents Contest 2018

Photo: Muller, Cesbron

The internationally renowned Pure Talents Contest has already provided a career springboard for many young designers. In the last 14 years, over 500 nominated gifted designers have presented more than 400 products during the international interiors show, imm cologne. And, after the seven-day presentation at the trade fair, many nominees have succeeded in having their designs featured in the collections of renowned furniture manufacturers. This time we present the French-Dutch designer duo Pierre Alexandre Cesbron und Matthieu Muller with its furniture series Liga and the Israel based designer Irena Artzi Mirer and her Stained Carpet.

The entries were be assessed by a distinguished jury – comprising the Rotterdam designer Rianne Makkink, designer Sebastian Herkner from Offenbach in Germany, Berlin-based journalist Sophie Lovell, the Managing Director of Architonic, Tobias Lutz, as well as the designer Harry Paul van Ierssel from Barcelona. The following factors will play a major role in the jury’s assessment: overall concept, individuality of the design and its originality, quality of the concept and vision, functionality, and the quality of design and presentation.

Storage with colour gradient and a cord:
Liga by Cesbron & Muller

Liga, the multi-functional range of storage boxes.
Photo: Muller, Cesbron

Liga is a range of storage furniture, a box, a bedside and a coffee table. These objects draw their identity in a colour game, expressed by a gradient, which arises from the tension exerted by the ligature. The ligature links the top part to the bottom part and acts as a central hinge. After this colla¬boration, the duo became studio and now work in the same mindset to create simple, poetic and functional objects, playing with the right twist. The duo-studio has been freshly founded during summer 2017 in Paris and work between France and The Netherland.

 

Pure Talent’s Voice with Cesbron & Muller

Why did you become a designer?
Muller: Even when I was young, I had fun producing handbags and various objects with paper and glue. Growing up I wanted my ideas take shape and become a reality. So I have given myself the means. Design allows me to express my sensitivity and my vision of things and to share with others.
Cesbron: Maybe because I’m always looking for coherence and fairness. It is also a way to touch diffe¬rent kind of work.

Do you still need a pencil as a designer today? Or do you work digitally?
Muller & Cesbron: It depend on the subject. We do both. W sketch the first ideas with the pencil then we try quickly to transform ideas and sketches into first cardboard/foam models to have a volume feeling. The digital works is more to refine, communicate or create a quick visual picture or for communication support.

Do you have a role model?
Muller: My role model are Ronan & Erwan Bouroullec for their poetic, efficient, simple and aesthetic design. It’s smart and pure.
Cesbron: I really like charlotte Perriand, her life inspires me.

Photo: Matthieu Muller and Pierre Alexandre Cesbron

What do you find satisfactory and / or unsatisfactory in design work?
Muller: You never know where the process will lead you. You are always requisitioning the world around you but that make you able to see things differently and always be surprised by the result. That makes your life and your work exciting.
Cesbron: The doubt. Actually it’s the most satisfying and satisfactory sensation. I think design consists to develop methods to use or counteract each doubts. It’s a disposition to make decisions.

Is there a design world beyond serial production? And if so, how important is it for you?
Muller: The design world is so broad. That’s why I love it. I discovered design from the beyond serial production, coming more from the artist designer point of view. It’s quite recently that I found real interest in serial production and its logics.

What kind of product needs to be invented urgently?
Muller: A product that changes our behavior for a better world without us realizing it.
Cesbron: Honest products for honest humans.

What does the imm cologne trade show mean to you?
Muller & Cesbron: A good opportunity to meet international people, network, and develop projects always a step further. It’s good to have feedback and recognition of our work. It would be nice if we meet the right person to edit our LIGA storage boxes.

 
 

Stains, applied for a patent:
The Stained Carpet by Irena Mirer Artzi

Knitted carpet in a patent pending technology – Turns stain into a design
Photo: Irena Mirer Artzi

A knitted carpet made by an industrial machine in a unique structure, which is a patent pending technology, that channels fluids into certain parts of the fabric and exposes a motif or a pattern instead of an amorphic stain. The idea emerged after reading articles considering “abjection” and the will to create a fabric that can restrain the stain and to become the solution to the stains problem by turning them into a design.

 

Pure Talent’s Voice with Irena Mirer Artzi

Why did you become a designer?
I think that nothing can’t bring more satisfaction than creation. I was always fascinated by creating new things and it filled me with joy every time I produced something of my own, but it took me some time to realize that I want to become a designer. When you work on something of your own from scratch it’s almost always the same process, but every time it gets completely different direction and makes you excited of each and every step of the way.

Do you still need a pencil as a designer today? Or do you work digitally?
I consider myself as an old scholar so of course I still need a pencil. Drawings and sketches comes more naturally this way- It is very important in textile design in order to make things more vivid and realistic and to leave your own handprint. After completing this section, I take it to the computer for more accurate design – which is crucial for the continuity of the pattern.

Photo: Irena Mirer Artzi

Do you have a role model?
Viktor and Rolf is the couple designers that I inspired by the most. They combine unique design along ready to wear collections, bringing a fresh breeze with every new design they create.

What do you find satisfactory and / or unsatisfactory in design work?
I get very pleased of the Variety of styles that I can produce every time. It is amazing that different designs can be completely different from each other.

Is there a design world beyond serial production? And if so, how important is it for you?
Of course there is. It is very important to preserve handcraft traditions and producing objects that are unique from others, but I also believe that it is our job as a designers to get to everyone, communicate with people and answer their needs. In order to do so and reach most of them, serial production is necessary.

What can`t you quit while you are working?
I always keep straiten things up. It really disturbs me observing cricket objects around me.

What does the imm cologne trade show mean to you?
A great opportunity to present my work, get an exposure as a designer and meet interesting and influential people around the globe.