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Flexibility for eyes and back:
Pure Talents Contest 2018

Photo: Hiroyuki Morita

The special exhibition “Pure Talents Contest” at imm cologne (Hall 3.1) will show smart product concepts, offbeat ideas and solid craftsmanship in a tremendous diversity encompassing everything within the world of interior design, from ultra-simple furniture and textile works to home accessories and lamps through to conceptual design. Today we present the lamp 60° of Svenja Katharina Jakobs and Jonas Wansing and the two seating furniture Cellastic and Temi of Hiroyuki Morita.

“The range of entries is astonishing. One focuses on materials, the other on concept or on industrial functionality”, jury member and designer Rianne Makkink from the Rotterdam-based Studio Makkink & Bey is clearly impressed. “It’s very international, and that is something that I like very much. The task of choosing 20 nominees from the more than 800 entries seems almost impossible.”

When the lamp becomes a frame:
60° by Svenja Katharina Jakobs and Jonas Wansings

In the way the simple, but multifunctional workshop-light can be put in different positions by using hook and grips, 60° is flexible by an angle cut and a sliding contact. The elements supply each other with power – they form lamp and frame at the same time. Throughout the limited number of single elements the system can be expanded easily. A huge number of conventional light-solutions can be generated and the lamp receives a sculptural character.


Pure Talents Voice with Wansing and Jakobs

Why did you become a designer?
Wansing: I’m fascinated by things. I always have been. Things that you can touch, twist and turn.
Jakobs: I did not become a designer; instead, I always kind of have been one. I’ve always liked to model, build, make and design things. Over the course of time, that initial passion for creativity grew into the decision to embark on a career as a designer. What I found particularly stimulating was the possibility of bridging the gap between aesthetics and functionality when you’re creating something – not just designing “beautiful things”, but products that are functional and attractive.

Do you still need a pencil as a designer today?
Jakobs: Yes, most definitely! With me, it all starts when I sit down with pen and paper and jot down initial ideas and scribbles. I think it’s also important, especially in today’s digital world, not to forget craft or analogue skills, and to use them.

Does design bring happiness?
Wansing: When what you’ve been striving for really works, or everything fits together coherently, that creates moments of happiness. But design in its own right cannot make you happy in the long term; maybe that’s one reason to continue.
Jakobs: Design makes me happy. It makes me happy to create things, to scrutinise them, to interpret them anew and to place them in a new context and see them there.

Svenja Katharina Jakobs and Jonas Wansing

What do you find satisfying or unsatisfying about design work?
Wansing: It’s great to see how a concept transforms into a product, becomes physical and then really exists in the world.
Jakobs: I like it best when you can break all the rules and let your imagination run wild. What’s more, this career brings with it new experiences and impressions every day, and you learn and experience new things every day. I think that, when you are creating something, your attitude – passion, courage – is transferred to the thing you are creating, and ideally, even the user is aware of it.

Is there a design world beyond serial production? And if so, how important is it for you?

Wansing: Of course. And that is something exciting. For example, designing an exhibition or an object just for one location, one specific period of time or one subject.
Jakobs: Absolutely. Design should be for everyone and, because every human being is individual, everyone has different aspirations, needs and a different sense of aesthetics. Series production has many advantages, but does not satisfy the desire for individuality.

What kind of product needs to be invented urgently?
Wansing: If I knew that, I’d invent it.
Jakobs: A teleportation machine.

What does appearing at the imm cologne trade show mean to you?
Wansing: Alongside the Salone Internazionale del Mobile in Milan, imm cologne is the world’s most important furniture show. Especially now that I’m in the final stages of my degree, it is a good opportunity to make new contacts and to publicise my work.
Jakobs: I see it as a great opportunity to make various contacts, get to know other designers and their views and to have interesting conversations with all kinds of different people.


Cell sequence and harvesting tools as inspiration:
Cellastic and Temi by Hiroyuki Morita

The lounge chair has controllable elasticity construction for holding body well.
Photo: Hiroyuki Morita

The lounge chair Cellastic made by latex and nylon threads, which the pattern of the nylon thread control the elastcity of the latex as a structure of holding body. The pattern of the thread was inspired by “cell sequence”. I mostly focused how develop novelty into the field of chair, that the field has many designer proposed already. Then I decided to use low materials, which has strong characteristic them selves, in order to develop construction.

His second seating furniture, Temi, is a traditional harvesting tool that was used for sorting grain quality. In this project, the traditional tool is re-interpreted as furniture and made by simplification of material and construction. Originally, the construction of this harvesting tool suits for hold human-body comfortable.

Pure Talent’s Voice with Hiroyuki Morita

Hiroyuki Morita

Why did you become a designer?
When I was 9 years old, I had done the first design activity without noticed it was “design”. It was a chair for my dad. And then, the door for becoming a designer opened to me.

What was the most unusual place where you ever had a brilliant idea for a new design?
At an antique market, I saw the traditional wicker basket on a small wooden box; it was same high with the seating position. That gave me the Temi chair idea.

Does design make you happy?
Design is not only usable for business. I like to find “design” outside the commercial purpose. That makes me happy.

Is there a design world beyond serial production? And if so, how important is it for you?
I could say the world is there. It’s very important for me same as mass production world. Those fields could union in a positive way. And that makes synergy for each other’s.

What kind of product needs to be invented urgently?
Nothing. “Urgently” is a kind of trap in design progress. And I do not like to stock ideas in my notebook.

What does the imm cologne trade show mean to you?
It’s means for: Showing the potential as a designer who has own way to bring a radical concept.
Having a great relationship with other competitors for led the future design with our generation. Having great partnership with brands and manufactures never met before, in order to unlock the door for new design.