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Relationship between people and objects:
Pure Talents Contest 2018

Photo: Xiang Guan

Do we actually need furniture, or is it furniture that needs us? This year it was 3/4 striking how many young designers addressed the relationship between man and object: our era, the users themselves and almost forgotten craftsmanship – all this takes on a shape in this year’s winning entries for the Pure Talents Contest. Two of them we present today: Yohay Alush from Israel and Xiang Guan from China.

The forthcoming Pure Talents Contest gets things moving: a clock that shows the time physically, a lamp that makes windows of light move across a wall or outdoor monster furniture that seems to be grazing on the lawn and whose purpose and function only become clear when you take a seat on it. Objects that seem to be alive, surfaces that shimmer like a beetle, fabrics draped in waves and carpets made of thick skeins of wool woven into a honeycomb structure – these are some of the entries that make up the 15th edition of the Pure Talents Contest at imm cologne 2018. They are joined by practical products that almost appear stoical in comparison – a table, table box and bench. Intended for working at, packing things in and sitting on – and nothing more.

 

Man in interaction with furniture:
Nocturnal Beasts by Yohay Alush

The Nocturnal Beasts are a family of three furniture-creatures, a hybrid of mythical animals and a modern street elements.
Photo: Yohay Alush

Each one of the furniture has an alternate function, each function is a respond to the user’s needs. Therefore, the furniture can supply heat, street lighting and sound experience for the people during night time. The Nocturnal Beasts project is a new ritual for an ancient ritual. Aspiring to create an engagement between the user and the product. The user bring life into the machine and they are the true generators of the products and of that social energy.

PACA – a concrete seat with a designated smartphone mount. The user can share his music with his friends. MOE – a lounge chair with pedals. The user generates street lighting based on dynamo, gear and an electric charger. BENTZ – a concrete bench placed upon a stove_s chimney. The users collect lumber and light _fire inside the stove, in reaction the concrete bench is heated.

 

Pure Talent’s Voice with Yohay Alush

Why did you become a designer?
As a child of the 90’s, my favorite movie was “The Brave Little Toaster”. In that animated film, each electrical appliance has its own personality. In a way, watching that movie inspired me to be more sensitive towards the objects surrounding me and design products that induce the same feelings in their owners heart.

Do you have a role model?
Salman Rushdie and his ability to create a world that is a mixture of reality and fantasy, in such a natural way, is sort of a role model for me. Reading his book “Midnight’s Children” influenced the way i think. That same dualistic approach is an integral aspect through out my body of works.

Does design make you happy?
The word “design” has a vast meaning. Doing a designer’s work can be elevating and can also be frustrating. However, if i had to name the one thing that makes me love design, it is the fact that design is all about storytelling and the ability of taking you on a journey through shapes, colors and materials.

Photo: Yohay Alush

What do you find satisfactory and / or unsatisfactory in design work?
The thing I find most satisfying in the design work is that I can sometimes insert hidden ideas that inspired me through the process into the object, with only me able to notice it.

Is there a design world beyond serial production? And if so, how important is it for you?
Even after 4 years of being a student for industrial design, i believe that the world beyond serial design lies in IMPROVISATION. My father, for me, is the best example for someone who never studied art or design, but yet – has the ability to do wonderful and useful objects for his own house and his family, by using only his sense of improvisation.

What kind of product needs to be invented urgently?
We need a third hand! Or at least we need to develop a product that will hold our smartphone for us, and will allow us to continue evolving by using our two hands back again.

What does the imm cologne trade show mean to you?
When i introduced my project to my fellow friends in Israel, the nostalgic and local values that were the basics of the project were something that they can relate, too. Taking part in the imm cologne trade show intrigues me mainly because I’m interested to see what kind of values can be perceived by people from different countries and different cultural background.

 
 

Symbiotic relationship ti desk and chair:
Symbiotic Objects by Xiang Guan

Reimagine and reflect the relationship between people and objects.
Photo: Xiang Guan

Symbiotic Objects aims to make people reimagine and reflect on their relationship to everyday objects such as tables and chairs. It questions: What if you had a symbiotic relationship to daily objects? If this symbiosis existed would we find more meaning and possibilities in everyday objects? Would we be inclined to throw them away so readily? And could we eliminate unnecessary waste in the spirit of a sustainable world?

 

Pure Talent’s Voice with Xiang Guan

Why did you become a designer?
There are a lot of unsatisfactory things and problems around us every day, As a designer we can be perfectly justifiable to a solve problems, critique the things and evoke people in our lives.

Do you still need a pencil as a designer today? Or do you work digitally?
I would say “Yes”, but just for the initial ideas, I will draw them out as a memory. I mainly work digitally.

Do you have a role model?
There is no particular role model for me, but I like some professional artists and designers. They all have different particular characters, I learned a lot from them. Such as Konstantin Grcic (how to combine the industrial and beauty in the products), Donne and Ruby (how to see the world in an opposite side and speculative everything), Heaterwick (There is no any distinction for a designer) and Dominic Wilcox(creative everything in the daily life, play as an idiot).

Photo: Xiang Guan

Is there a design world beyond serial production? And if so, how important is it for you?
I would say yes, because nowadays the technology is growing really fast, a lots of stuffs and information can be done and delivered digitally. Therefore, some stuffs doesn’t need to be production. But for me, these are just tools to help us to progress the design. What I considered is how to deliver my design philosophy to the world and how to find more coexist possibilities for our living community and nature.

What can`t you quit while you are working?
I can’t quit while I am working is the Command + Z and Command + S , the first one is make sure I can modify my design and my philosophy directly. The second one is make sure my design and philosophy going safely.

What kind of product needs to be invented urgently?
In my opinion, the faster transportation tools needs to be invented urgently. Because nowadays many things are globalization. We need faster transportation tools to help us communicate face to face easily from one country to the other.

What does the imm cologne trade show mean to you?
Firstly, I want to say thanks to the imm cologne trade show invited me, I feel really proud and appreciated. The imm cologne for me is a dream for my design life, it’s also a good platform to share my design and philosophy to the world and it’s also a good opportunity the receive the critique and suggestions from people over the world. I just can’t wait for the show coming.