It was a design event of the quieter, more subtle kind. There was no proclamation of a new design philosophy to the accompaniment of spectacular gestures. Nor was a new collection presented in a typical trade fair scenography designed to show the product off to full advantage in a perfectly styled setting, as is the custom in the Pure segments of the international furniture and interior design show imm cologne. Instead Das Haus â€“ Interiors on Stage was a half realistic, half visionary depiction of a dream of what living space could be like â€“ in this particular case, of Luca Nichetto’s dream. The imm cologne’s new design format, which was introduced just last year, is not so much about individual products as about the interplay between all the various factors that constitute interior design. The individual pieces of furniture are important soloists within this ensemble but not, in this case, the superstars.
What possibilities do we have for enhancing the way we live? There are technological approaches, sustainability concepts, social and multicultural utopias and ideals. And, since 14th January 2013, there has been an experiment on the idea of green living too: the “Das Haus â€“ Interiors on Stage” installation at the current imm cologne, this year designed for the international furniture fair by Luca Nichetto. In his design, the Venetian focuses on solutions intended to enable occupants to live in direct co-existence with nature.
Christmas is over, the New Year has been rung in and the trade fair construction team is gradually getting back to work on the superstructures for the imm cologne 2013. For the time being, the atmosphere here in Hall 3.1 still exudes a sense of post-Christmas nonchalance, for the work in Pure Village’s new home has already reached a more advanced stage than in most of the other halls.
Luca Nichetto, whose choice of location well away from the Milan scene is not entirely coincidental, shows us his designs for â€śDas Haus â€“ Interiors on Stageâ€ť at his studio in Veniceâ€™s port district of Marghera. The large-scale installation of an artificial living situation is to be erected at the next imm cologne. In the studio beneath the roof of a renovated old commercial building, there are stacks of models and prototypes; every wall is full of drawings, photos and plans. Luca Nichetto doesnâ€™t leave anything to chance. With obvious passion and animated gestures, he talks of his idea for a form of living in which the coexistence of man and nature enriches peopleâ€™s lives.
Following London design team Doshi Levien’s successful launch of the new design event at the imm cologne 2012, the trade fair has nominated designer Luca Nichetto as its Guest of Honour for “Das Haus – Interiors on Stage 2013”. In his design, the Venetian focuses on solutions that are intended to enable occupants to live in direct contact with the plant world.
Luca Nichetto is actually a designer of the old school. That seems to be at odds with his reputation as a rebel and a representative of a new generation of Italian designers that is trying to emancipate itself from the Milan scene. And yet the Venetian deliberately refers to role models like Achille Castiglioni or Vico Magistretti. Not to their signature style â€“ because, Nichetto emphasises during the talk in his studio, they didnâ€™t have one; style only started to gain importance after Memphis. Instead, he is referring to the way they saw themselves. â€śMy approach is the same: first I listen to what the client wants â€¦ and then I try to understand the material. Ultimately, the form is the result of what is possible.â€ť
â€śDas Haus â€“ Interiors on Stageâ€ť is the large-scale staging of a living situation based on the very personal ideas of an internationally influential designer who changes every year. Following London design team Doshi Levienâ€™s successful launch of the imm cologneâ€™s new design event at the beginning of the year, the trade fair has now nominated designer Luca Nichetto as its Guest of Honour for â€śDas Haus â€“ Interiors on Stage 2013â€ť. In his design, the Venetian focuses on solutions that are intended to enable occupants to live in direct contact with the plant world.
During the imm cologne, there were 180 square metres at the centre of Hall 3.2 that were clearly distinct from the rest of the trade fair: this is where designer duo Nipa Doshi and Jonathan Levien were given the opportunity to orchestrate the very first â€śDas Haus â€“ Interiors on Stageâ€ť special exhibition. Just a few hours after the opening of this yearâ€™s furniture trade fair it was already clear: â€śDas Hausâ€ť was not just well worth visiting, it proved to be an absolute crowd magnetâ€ť.