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Das Haus 2017: The essence of living

Photo: Koelnmesse, Constantin Meyer
Photo: Koelnmesse, Constantin Meyer

What do we need to live? The design by Todd Bracher, with which the US designer surprised the visitors of the imm cologne 2017 can be reduced down to this simple question. Especially since they still could recall last year’s “Das Haus” with its very different design that confused the senses – full of colours, scents, textile haptics, round in shape, transparent and open on all sides. Whereas Sebastian Herkner demonstrated sensual indulgence recently, Todd Bracher is limiting himself down to the essentials.

The Stage: Todd Bracher about his vision of “Das Haus 2017”

Illustration: Todd Bracher
Illustration: Todd Bracher

Todd Bracher reconfigures the elements of home living in “Das Haus” at the imm cologne 2017. Offset cubes, a roof that seems to float above the building and a luminaire that evokes the sun or moon hovers in between. The US designer Todd Bracher paints a picture of a future way of living, the structure of which is determined not by a sequence of traditional spaces but by spaces geared towards the needs and wants of modern people. What this exactly means will he tell us at his lectures at The Stage.

Transatlantic living: Todd Bracher to create
“Das Haus” at imm cologne 2017

Todd Bracher © Frank Ishman
Todd Bracher © Frank Ishman

“Das Haus” is created anew every year at imm cologne by another designer. They have already been from London, Venice, Copenhagen, Shanghai and Offenbach. Next year the American designer Todd Bracher will design the approximately 200-square metre area in the popular “Pure Editions” area in Hall 2.2: a walk-in, almost habitable, fully-fitted and furnished house.