Christmas is over, the New Year has been rung in and the trade fair construction team is gradually getting back to work on the superstructures for the imm cologne 2013. For the time being, the atmosphere here in Hall 3.1 still exudes a sense of post-Christmas nonchalance, for the work in Pure Village’s new home has already reached a more advanced stage than in most of the other halls.
Luca Nichetto, whose choice of location well away from the Milan scene is not entirely coincidental, shows us his designs for â€śDas Haus â€“ Interiors on Stageâ€ť at his studio in Veniceâ€™s port district of Marghera. The large-scale installation of an artificial living situation is to be erected at the next imm cologne. In the studio beneath the roof of a renovated old commercial building, there are stacks of models and prototypes; every wall is full of drawings, photos and plans. Luca Nichetto doesnâ€™t leave anything to chance. With obvious passion and animated gestures, he talks of his idea for a form of living in which the coexistence of man and nature enriches peopleâ€™s lives.
Following London design team Doshi Levien’s successful launch of the new design event at the imm cologne 2012, the trade fair has nominated designer Luca Nichetto as its Guest of Honour for “Das Haus – Interiors on Stage 2013”. In his design, the Venetian focuses on solutions that are intended to enable occupants to live in direct contact with the plant world.
Luca Nichetto is actually a designer of the old school. That seems to be at odds with his reputation as a rebel and a representative of a new generation of Italian designers that is trying to emancipate itself from the Milan scene. And yet the Venetian deliberately refers to role models like Achille Castiglioni or Vico Magistretti. Not to their signature style â€“ because, Nichetto emphasises during the talk in his studio, they didnâ€™t have one; style only started to gain importance after Memphis. Instead, he is referring to the way they saw themselves. â€śMy approach is the same: first I listen to what the client wants â€¦ and then I try to understand the material. Ultimately, the form is the result of what is possible.â€ť
â€śDas Haus â€“ Interiors on Stageâ€ť is the large-scale staging of a living situation based on the very personal ideas of an internationally influential designer who changes every year. Following London design team Doshi Levienâ€™s successful launch of the imm cologneâ€™s new design event at the beginning of the year, the trade fair has now nominated designer Luca Nichetto as its Guest of Honour for â€śDas Haus â€“ Interiors on Stage 2013â€ť. In his design, the Venetian focuses on solutions that are intended to enable occupants to live in direct contact with the plant world.
During the imm cologne, there were 180 square metres at the centre of Hall 3.2 that were clearly distinct from the rest of the trade fair: this is where designer duo Nipa Doshi and Jonathan Levien were given the opportunity to orchestrate the very first â€śDas Haus â€“ Interiors on Stageâ€ť special exhibition. Just a few hours after the opening of this yearâ€™s furniture trade fair it was already clear: â€śDas Hausâ€ť was not just well worth visiting, it proved to be an absolute crowd magnetâ€ť.
Who says modern everyday life and sensuousness have to be at odds with one another? The “Das Haus – Interiors on Stage” installation by Doshi Levien at the imm cologne 2012 aims to furnish evidence to the contrary. In an installation that is visionary not just at architectural level but in creative terms as well, the design experiment is developing into a fascinating study on modern ways of living.
â€śParadiseâ€ť by Coldplay pours out of the speakers of the Pure Village stereo system, helping the trade fair construction workers get into the groove as they erect â€śDas Hausâ€ť for koelnmesseâ€™s new design event of the same name. There are however frequent interruptions to this musical accompaniment: the squealing of circular saws, the sounds of hammering and drilling and the voices of the construction workers as they call to one another across the hall.