Book Lounge: TOPP LAB – introducing the young do-it-yourself publishing platform

Pure86_Book-Lounge_Lab_Aufmacher

“Do it yourself!” is the motto. Moving away from the uniformity of city stores and toward individually crafted products, the DIY trend seems unstoppable and is increasingly attracting more and more young people. That’s why a new imprint for young readers, Topp Lab, was introduced at Frechverlag book publishers in February 2014, which produces exceptional creative books.

Lecture at The Stage: Interior Design Trends in Austria

Pure97_2015_Vortrag_Team7_Aufmacher

Today, living and the cultivation of our living spaces exist in close connection with current social and technical trends. Sociologists, trend researchers and economists have observed 6 global mega-trends: urbanisation, mobility, digitalisation, individualisation, health/well-being and sustainability/ecology. In his lecture, Georg Emprechtinger combines these mega-trends with contemporary Austrian interior design.

Book Lounge: Living in Austria

Pure84_2015_Book-Lounge_Bertram_Aufmacher

A grand city palace or a villa on the lake, a hundred-year-old mountain farm or a daring architectural vision in the rural countryside: living and lifestyle in Austria are as varied as the country itself and as exciting as its landscapes and traditions. Jörg Bertram and Alexander Haiden open the doors to around twenty private, style-conscious and stylish living environments, from the basic to the opulent, from Vienna to Bregenz, providing insights which usually remain hidden from the public.

Lecture at The Stage: Colours in Hotels

Pure78_2015_Farben-der-Hotels_Aufmacher

If one is spending a few days in a hotel, comfort is key. The temporary living area should have at least the same capacity for inspiring a sense of well-being as one’s own four walls at home. Only a generous, philanthropic living model, promising rest and relaxation, will actually convey the intended message. When the senses are satisfied, the body follows suit. In his presentation, “Die Farben der Hotels” (The Colours in Hotels), Axel Venn explains the appeals made by comfortable and cosy design using a plethora of examples.

Book Lounge: Corporate design for interiors

Pure85_Book-Lounge_Leydecker_Aufmacher

Well-designed offices are a must for every business today. They have an internal as well as external impact and promote interaction with employees and clients. The more at ease one feels in a company’s premises, the more emotional the connection to the company and to the brand. Therefore, the importance of corporate interiors as a marketing instrument is increasing at a rapid rate.

Lecture at The Stage: Major trends and Living

Pure81_2015_Vortrag_Wohntrends_Aufmacher_II

Living and lifestyle affects everybody! That’s why it is both such an individual as well as a socio-cultural issue. At the same time, living is also evolution because functionality and aesthetics have always changed over time. But why is living today such an emotional matter for many people while for others it remains a simple need for secure housing? In her presentation, trend expert Ursula Geismann investigates to what extent global mega trends as well as economy and culture influence living and lifestyle. In the course of her talk, all these factors will be examined and evaluated and the presentation will be accompanied by plenty of colourful pictures and illustrative material.

Book Lounge: Alvar Aalto – Second Nature

Pure83_2015_Book-Lounge_Eisenbrand_Aufmacher

The architectural critic Sigfried Gidion called him the “Magus of the North”: Alvar Aalto (1898 – 1976) was one of the main proponents of an alternative, more human-centred modernism. His constructions, like the Paimio Sanatorium (1933), the legendary Villa Mairea (1939) and the Vuoksenniska Church (1958) embody a masterful and organic interplay of volumes, forms and materials.

Lecture at The Stage: Health in bathroom design

Pure93_2015_Vortrag_Brüßel_Aufmacher

Health is one of the current mega-trends and as it has begun to spread into all areas of our lives, it has a growing impact on people and their behaviour. However, “being healthy” does not just mean being free of illness; it also means feeling good in your body and having a healthy work-life-balance. In her lecture Martina Brüßel introduces a mega-trend, that influences private, individual living areas and the associated architecture and design – in particular, bathroom design.

Book Lounge: The residential complex – Why we need new forms of dwelling

Pure82_2015_Book-Lounge_Maak_Aufmacher

Why do so many people expect a detached house to bring them happiness? They leave the cities and move to the surrounding urban hinterlands, where a dismal hotchpotch of residential estates floods the landscape. In the future, we will not be able to afford the house for the nuclear family as we know it today anyway, from an economic as well as an ecological perspective. But what should our houses look like in the future? What do they reveal about our lives? Is there an entirely different way of imagining them? This funny, controversial and extremely well researched book demonstrates that construction in Germany needs to be completely reconceived. The book also shows how people live in other parts of Europe, as well as in Japan and in America – beyond the suburban wastelands and apartment blocks.

Lecture at The Stage: Colours and Living

Pure79_2015_Farben-und-Wohnen_Aufmacher

Colour trends define an ambience, just as fashion does: the childlike wonderland with its intense colours is replaced by Electric Feeling or Tutti Colori. The fun and freshness factor of living and lifestyle remains intact however. The no.1 status symbol is and will remain the Home. The suitability for everyday use of its potential for offering rest and relaxation and enjoying leisure time ranges from the child-friendly family idyll to the spa and fitness resort or the individual party and cultural centre: our enjoyment of living is based on our joy in colours.