The Stage on Thursday:
Insights in the fringe areas of interior design

Photo: Lutz Sternstein, Koelnmesse

The trends forum at the largest interiors show of the year cannot fail to shine a light on the fringe areas of interior design. Robert Müller-Grünow (Scentcommunication) will be explaining the important role fragrances can play in interior design. Virtual worlds are also playing an increasingly important role in the furnishings sector. Picking up on this field in the lecture programme, Mara Michel (.futurize dietrendagentur) will be offering an insight into “analogue virtuality”, while Michael Gairing (Blanx) will address the issue of augmented reality. And Barbara Busse (Future+You) will give an insight in the ideas about design and marketing of the Generation Z.