Mr. Traeger, at present the furniture fairs are very much under the influence of the design cult. Do you have a vision of the imm cologneâs future?
Innovative design ought to be able to afford to show a fashionable touch when it comes to filling people with enthusiasm for such an important and forward-looking idea as sustainability or Green Design. Paul Flowers, Senior Vice President Design at Grohe AG, hopes that Green Design is more than just a passing fad:
The new Pure Village trade fair concept points the way to a future in which the character of the trade fair will evolve from a pure sales event to a customer-oriented, emotionally staged production and discourse-based design platform. Volker Streckel of Design Post (a showroom concept for premium interiors and modern design in Cologne) was positively impressed:
Cecilie Manz is considered one of the most prominent representatives of the young and successful product and furniture design currently coming from Denmark and was recently presented with the Bruno Mathsson Award. Born in 1972, the designer trained in Copenhagen and Helsinki and has been running her own design studio in Copenhagen since 1998.
At the last imm cologne the RoomDoctors â a pool of freelance architects and interior designers â shared their expert know-how with visitors to Pure Village. Their aim is to inspire confidence with predefined and transparent prices and thus overcome resistance towards for-money advice on home design.