World premiere at imm cologne: For the first time, Birkenstock presents beds and sleep systems

©  Birkenstock
© Birkenstock

Birkenstock is a long-established and very well-known brand. With footbeds adapted to the anatomy of the foot, the name has stood for expertly produced footwear and healthy feet since 1774. Today, the company is expanding its portfolio and will now also offer sleep systems and beds. And just as their footbeds conform to the natural shape of the foot, the sleep system will adapt to suit the whole body’s recovery when lying and sleeping.

Transatlantic living: Todd Bracher to create “Das Haus” at imm cologne 2017

Todd Bracher © Frank Ishman
Todd Bracher © Frank Ishman

“Das Haus” is created anew every year at imm cologne by another designer. They have already been from London, Venice, Copenhagen, Shanghai and Offenbach. Next year the American designer Todd Bracher will design the approximately 200-square metre area in the popular “Pure Editions” area in Hall 2.2: a walk-in, almost habitable, fully-fitted and furnished house.

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