With its latest ad campaign, German furniture and furnishing concept manufacturer burgbad is breaking new ground when it comes to marketing sanitaryware. The drawings of French illustrator Jean-Philippe Delhomme are intended to appeal to a sophisticated target group for whom good style and humour are by no means mutually exclusive.
We generally encounter fittings, bathtubs, rainfall showers, washbasins and even toilets as highly polished stars set against a perfectly styled backdrop. Or as elemental water dispensers that bring us closer to nature. And indeed, the product collections from burgbad come across as sometimes architecturally reticent, sometimes sculptural-looking objects for the design-oriented bathroom. But in the new ad campaign, they are not the stars but merely the backdrop â€“ for the people who live with them. â€śThe product is an element around which the characters can play,â€ť says illustrator Jean-Philippe Delhomme of the ad visuals he has created. â€śIâ€™m not trying to isolate the product, but rather integrate it into the scene, as part of the characterâ€™s life.â€ť
Just a few weeks to go now until interzum 2011 opens its doors at Cologne Exhibition Centre from 25th to 28th May. Around 1,400 exhibitors will be presenting their latest innovations to visitors from all over the world. But interzum has far more to offer than the pure product exhibitions – a whole series of special presentations, piazzas and thematic focal points spread throughout the fair are guaranteed to make the trade show even more attractive and encourage a lively exchange of ideas.
Light and materials at the innovation of interior forum
For the second time, Hall 4.2 will be hosting the innovation of interior forum, the new attraction for architects, designers and product developers with a special focus on light and materials. In addition there is an information area, a lounge, speech and meeting zone and compact, pre-specified presentation spaces for prestigious companies that form a perfect unit both visually and thematically. The declared aim of innovation of interior is to encourage eye-level communication at state-of-the-art level with partners who share the same aims and values.
With its palette of 2,328 shades, RAL Colours is a globally recognised colour standard that provides a wide-ranging selection of precise colour charts for colour applications in architecture and design. RAL Plastics is a new, independent colour standard especially for plastics and is kicking off with the 100 most-used colours from the RAL Classic collection.
We spend half our lives sitting: the average German spends approx. 14 hours a day doing it. After getting up, he drives to work, sits out the day at the office â€“ around 80,000 hours in an average working life â€“ and drives home again.
We turn over approx. 60 to 80 times a night. Lying on something too hard is one of the reasons behind this frequent change of position.
Carpets can range in quality from 15,000 to more than 400,000 knots per square metre. As runners, dirt traps and cosy islands, they help take some of the hardness out of life.
In the context of furniture, fabrics and lighting, design items are increasingly coming to stand for a creative overall concept. The various areas of the home are being clustered, new ways of life are prompting new interior design solutions like live-in kitchens, private spas, home offices and outdoor living rooms
The web portal examines the latest developments in trends and design, gives an insight into the trade fair and furniture industry and augments the information in the form of interviews with representatives of the relevant associations and the trade fair. In a nutshell, this is where the design community can find out everything it needs to know about furniture, the trade fair and design.
The Design Glossary provides sound specialist information and is updated with new entries on a regular basis.
Pure Village provides renowned and up-and-coming designer brands with a stage where individual presentations of exclusive design items can be showcased just as effectively as creative interior worlds. Starting from various perspectives, different interior design solutions are proposed with the aim of presenting original interior concepts that use premium design products to create an attractive and contemporary ambience in the home.
On the Pure Village web portal, innovative ideas and new products from all interior design-related categories are juxtaposed with one another. The products and solutions are presented and described under the sub-segments Living, Sleeping, Bathroom and Kitchen, as well as Lighting and Accessories.
The latest trends, innovative design items and modern interior concepts â€“ this is where renowned design brands from the furniture, textiles, lighting and bathroom sectors show their solutions for meeting the current challenges in interior design. The Pure Village web portal clusters progressive ideas and product solutions from all the relevant product categories.
Architects and designers, bathroom planners and interior designers, lighting designers and retailers as well as anyone with a general interest in design will find it an ideal reflection of the current trends in interior design, with information about new products and the latest news about the exhibitors and the fair itself.