Following the good performance of the imm cologne 2013, the international furniture and interior design fair is creating space for its continued qualitative and quantitative development. The Pure segment plays a key role in this. With Pure Elegance, the new format for the luxurious high-end sector, and the stronger focus on young creative design in Hall 1, the trade fair is consistently continuing on its way towards an interiors show.
The classic desk in the home office is an endangered species. Devices are getting increasingly smaller and permanently installed computers are giving way to mobile solutions. This means the good 2 mÂ˛ of expensive living space taken up by the furniture can be saved and, above all, put to more variable use.
Anyone who’s never done it before is in for a surprise: a single flick of the wrist â€“ and it’s ready for use. “FlĂ¤pps”, the folding chair by young Berlin design label Ambivalenz, is not only extremely thin â€“ just 20 mm â€“ its various patterns and motifs make it a design object as well. The specially developed folding mechanism permits easy transport and one-handed operation â€“ if you fold it out at the top, it folds out at the bottom too.
As an exhibitor of many years standing, family-run company Thonet from Frankenberg in Hessen is a presence at the imm cologne. This time round, however, the exhibition in the special Pure Editions show that was held in Hall 3.1 for the first time this year was new. The furniture pioneer thus numbered amongst the trailblazers again here too.
It doesn’t get any better than this: full halls, the most important players from Germany and abroad and a cornucopia of ideas across all the different segments for furniture buyers from all over the world to pick and choose from – that’s the imm cologne. Some of the more than 1,000 exhibitors are already speaking very openly about their expectations of the international furniture and interior design event in January 2013, as well as about the new products they will be showing there for the first time.
Koelnmesse is looking forward to a very successful imm cologne 2013: a total of 1,050 exhibitors from more than 50 countries have confirmed their attendance, 625 of them from abroad. Together with the international kitchen event LivingKitchen, the trade fair will be filling the 280,000 square metres of gross floor space in halls 1 to 11 to capacity.
The new offering from the international interior design fair imm cologne is meeting with a very warm reception from many ambitious design providers: even though it’s by September, Pure Editions was already virtually booked out. In a compact space, the new format that has been launched within the pure segment provides exhibitors with an open stage for gallery-like presentations. The concept, location and limited capacity led to a run on the spaces in Hall 3.2.
One special element of Pure Editions are the “Featured Editions” – platforms spread throughout the room for additional installations devised by the exhibitors. The plans for this special attraction once again underline the high standards and innovative exhibition concept behind Pure Editions: the imm cologne’s creative team, headed by Creative Director Dick Spierenburg, has commissioned design platform Stylepark with its development.
The imm cologne has a new stage for exceptional interior design concepts – for products that embody a vision, for design objects that set benchmarks, but also for innovative materials and experimental studies. The new format met with a good response as soon as it was presented, especially amongst leading brand-name companies who find the concept of an open platform with a gallery-like character highly appealing.
Following the launch of the new Pure Village format three years ago, the latest project from the imm team under the direction of Frank Haubold and his Creative Director Dick Spierenburg looks set to be a success as well. With Pure Editions and the restructuring of the Pure segment, the two of them are again demonstrating their sure instinct for innovative formats and impeccable timing. Within just a few weeks, Koelnmesse had received bookings for the newly designed Hall 3.2 from several of the interior design sector’s leading design companies. The exclusiveness of the format and the installation-like character of Pure Editions seem to be thoroughly in tune with the times and are proving particularly attractive to new exhibitors such as Capo D’opera, Extremis, Serralunga, Slide and Vondom.
For Vitra, it was the launch of the new format that clinched its decision to participate in the imm cologne again after three years of abstinence. “Vitra has decided to take part in the imm 2013 and will have a presence in the new Pure Editions section. The concept is all about new, creative forms of presentation and inspiration. The format, consisting of open, inviting booth structures with complementary installations, underscores these aspirations and promises an exciting, varied atmosphere that visitors will find highly attractive. Vitra supports Koelnmesse’s approach and wants to help the format establish itself convincingly,” says Rudolf PĂĽtz, CEO of Vitra.
After its successful premiere in 2012, “Das Haus – Interiors on Stage” is set to continue at the imm cologne 2013. In Luca Nichetto‘s “Haus”, everything revolves around a centrally located living room that is intended to become the centre of a sustainable way of living that integrates nature.
The premiere of the new design installation format at the imm cologne was a huge success for both the trade fair and the designers. As guests of honour, designer couple Nipa Doshi and Jonathan Levien had the unique opportunity to blaze a trail for the future development of the series with their interpretation of this innovative new assignment. And that is precisely what they did: in their hands, “Das Haus – Interiors on Stage” became a crowd-puller that fully justified its location in the midst of Pure Village, the trade fair’s lively forum for interior design.
In particular, the new conceptual approach of adopting a less abstract stance than previous formats and instead aiming to furnish the artificial architectural framework in lifelike fashion was welcomed across the board.
At the international interior design show in Cologne, exclusive design brands have always been keen on coming together to form inspiring clusters. As a result, during the last imm cologne, some exhibitors had to move their style icons a little closer together in the legendary design stronghold of the No. 11 halls. The Cologne fair therefore wants to set aside even more space for this segment in future – with a new level in Hall 3, a new format and new exhibition concepts. Because for both the trade fair organisers and their exhibitors, it isn’t just the quantity of space that counts, but the quality of that space as well.
The design brands’ presentations also attract a great deal of attention from visitors. This is where they can find concentrated clusters of innovations, unusual product displays and lifestyle. It was precisely because of this group of exhibitors’ uncompromising design orientation that the organisers decided to name the segment “Pure”. Since the show moved into the new exhibition halls, anybody who wants to get an idea of the latest original interior design ideas and avant-garde designs from the wide spectrum on offer at the imm cologne has been able to find what he is looking for under this name in the three halls 11.1, 11.2 and 11.3.