Lucie Koldova is guest of honor of Das Haus 2018. The young Czech designer from Prague is known for her extraordinary flair in designing lighting fixtures and lighting effects. For the seventh year running, the international interiors show imm cologne has invited an international designer to use architecture, interior design and furniture in a simulated house in order to make a personal statement about contemporary living.
Imm cologneâ€™s â€śDas Hausâ€ť has never possessed such imposing architectural force. Last year, the visitor was invited into the interior of Louise Campbellâ€™s â€śHausâ€ť, a country-house-like, Scandinavian-cosy space. This year, the installation by the Chinese architect couple Rossana Hu and Lyndon Neri affects the beholder more like a challenge to be overcome. And thatâ€™s exactly what â€śDas Hausâ€ť 2015 by Neri&Hu is meant to be â€“ a challenge:
It was a design event of the quieter, more subtle kind. There was no proclamation of a new design philosophy to the accompaniment of spectacular gestures. Nor was a new collection presented in a typical trade fair scenography designed to show the product off to full advantage in a perfectly styled setting, as is the custom in the Pure segments of the international furniture and interior design show imm cologne. Instead “Das Haus â€“ Interiors on Stage” was a half realistic, half visionary depiction of a dream of what living space could be like â€“ in this particular case, of Luca Nichetto’s dream. The imm cologne’s new design format, which was introduced just last year, is not so much about individual products as about the interplay between all the various factors that constitute interior design. The individual pieces of furniture are important soloists within this ensemble but not, in this case, the superstars.
With the concept for “Das Haus” and its choice of designers so far â€“ Doshi Levien in 2012, Luca Nichetto in 2013 â€“ the imm cologne has underscored just how seriously it takes its goal of an “interior design” fair that depicts a wide range of different product lines. And Luca Nichetto’s interpretation of “Das Haus” was impressive proof that this is a format for the interior design discipline to take seriously â€“ perhaps the first of its kind at such a major furnishing fair.
Following London design team Doshi Levien’s successful launch of the new design event at the imm cologne 2012, the trade fair has nominated designer Luca Nichetto as its Guest of Honour for “Das Haus – Interiors on Stage 2013″. In his design, the Venetian focuses on solutions that are intended to enable occupants to live in direct contact with the plant world.
In Nichetto’s “Haus”, plants appear as an integral element of the architecture and interior design: in specially created pots, they adorn not just the walls of the faĂ§ades, the louver-like structure of which is dotted with transparent gaps and spaces for plants; inside too, they take on specific functions that improve the indoor climate. In the form of big plant pools, planted courtyards and integrated terraces, they fill the interior with greenery, allowing its architecture to stage the interplay between indoors and outside.
How will we be furnishing our homes tomorrow? Will the bedroom still consist of a bed, bedside table and wardrobe, the office of a desk and filing shelves? And what will our furniture be like? Will we still have individual rooms at all, and always four walls? When it comes to furniture and interior design, being visionary is anything but easy.
And yet it is precisely these ideas about the future that ultimately spur the entire industry on to excel itself. When it comes to interior design, Koelnmesse has come up with a real sensation for the next imm cologne in January: its new “Das Haus – Interiors on Stage” format.
First-class design and a successfully interwoven mix of innovative brand and product presentations in an interdisciplinary arrangement – that’s what the imm cologne‘s Pure Village exhibition stands for. Next year it will be the meeting point for more than 50 interior design brands.
Firms like Thonet, Gandia Blasco, Mocoba or E15 will rub shoulders with bathroom furnishers like Kaldewei, Burgbad and Grohe, textile brands like Creation Baumann, floor specialists like Parador and Carpet Concept and home entertainment pioneers like Loewe. Inspiration is guaranteed – en masse!
With Pure Village, imm cologne art director Dick Spierenburg has created a place for design and interior visions. Pure Village is different because, instead of unfurling a multitude of huge brand worlds hidden behind high walls, it presents the best ideas and visions from both big names and smaller labels in the intimacy of a village-like setting. “Our aim is to convey lots of impressions, lots of different approaches, lots of discussions and lots of juxtapositions between various areas of the home as well as between different products and thus generate a suspenseful atmosphere for visitors,” says the art director of his concept.
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Starting in 2012, the international interior design fair imm cologne will again be hosting a major design event: “Das Haus – Interiors on Stage”. The project focuses on the design of an artificial living situation within the trade fair – public and yet very personal living space designed by Nipa Doshi and Jonathan Levien. The London-based design team will be kicking off the new format in January 2012.
“Das Haus – Interiors on Stage” will show a structure created entirely in accordance with the guest designer’s ideas – architectural elements, interior and outdoor space – as well as arrangements of furniture and furnishing elements for an individually configured interior design. In the middle of the Pure Village hall, the trade fair will erect an approx. 180 mÂ˛ platform to serve as an open stage for the project. “Das Haus – Interiors on Stage” is thus both a designer portrait and a visionary blueprint, an example of how it is possible to create a world of one’s own that becomes an expression of one’s own personality.