Cologne is once again the capital of the global furnishing industry. This is confirmed not only by the many innovative products from exhibitors, but also by statements from enthusiastic visitors. The positive mood in the exhibition halls is also reflected in the first summary by Gerald BÃ¶se, CEO of Koelnmesse. “We have seen a clear double-digit increase in the number of visitors and – what I find especially pleasing – we have also been able to make significant gains abroad. That’s what I call a perfect start to a promising trade fair week.” The new international kitchen event LivingKitchen, which celebrated a successful premiere yesterday and generated additional interest among visitors and the media, is also responsible for this result.
The “furniture year” traditionally begins with the leading international trade fair imm cologne. Up until Sunday, nearly 1,200 exhibitors from around the world are presenting new furnishing trends in the completely booked exhibition halls. It is the innovation show with more than 100,000 items of furniture. This year the fair once again features the kitchen industry. The three exhibition halls inspire the desire to cook and offer everything having to do with kitchen furniture, built-in appliances and accessories.
The furnishing year 2011 is kicking off with a double sensation. Parallel to the international interior design fair imm cologne, the new international kitchen fair LivingKitchen will also be opening its doors in fully booked halls from 18th to 23rd January. And so, in the third week of January 2011, Cologne won’t just be the design capital of Europe, it will be the gourmet capital as well. At the imm cologne 2011 and LivingKitchen, over 1,200 companies from 49 countries will be presenting more than 100,000 pieces of furniture and even more interior design items on a space of approx. 300,000 mÂ². Around one third of those products are totally new.
“Cologne is a talking point in the international interior design sector again,” says CEO of Koelnmesse Gerald BÃ¶se. “In view of the huge interest from professional circles and the media, plus the fact that the number of exhibitors who have registered to take part exceeds all our expectations, we can already say that the dual event imm cologne and LivingKitchen, which presents the entire spectrum of interior design in one location, is going to be a total success.”
A meeting point for the international design world: from 18th to 23rd January, the imm cologne will again be drawing top brands from all over the world to Cologne. They include creative labels from Spain and Scandinavia, lifestyle firms from France, Austria and Germany as well as the old and new classics of Italian design. Together they will be proving that the first furnishing fair of the year is not just the ideal forum for staging premium interior design, it is also where the sector’s top innovations make their debut.
The Italian brands are one of the biggest groups of exhibitors. More than 60 prestigious firms will be flying the flag in Cologne, including MDF Italia, Kartell, Potocco, Bonaldo, Zeus Noto, Bensen, Softline and Matteograssi. Nor will companies like Riva, Minotti, Flexform, La Palma, Cassina, Cappellini, Poltrona Frau, Marac, Fiam, Cierre, Porada or Tonon be missing out on the chance to be part of the “imm cologne”. They will be providing some very special highlights in the Pure design hall with stylish dining rooms, expressive solid wood furniture and lavish upholstery.
“Our task was to take a look at the various forms in which the trends are expressed,” says the Spanish designer Patricia Urquiola concerning the work of the imm cologne 2011 Trend Board. She considers this a pioneering development. “We have to realize that today there are completely different perspectives on what people consider innovative,” she says. “Sometimes a new interpretation of something old or a particularly simple and intelligent production method is much more innovative than a new material or an innovative technology. The concept of innovation is changing. In my opinion, it’s closely connected with people’s needs and with the way we use objects.”
After a dynamic start to the 2010 furniture season, the imm cologne is heading for next January with a strong wind at its back. Whether at home in Germany or abroad, Cologne is a talking point in many companies right now.
“The current level of bookings looks very promising – we’ve got a lot more exhibitors and space under contract than at the same point in the run-up to the previous event. In some segments, the available space is pretty much sold out,” says Gerald BÃ¶se, CEO of Koelnmesse.
All in all, more than 70 percent of the scheduled space has already been booked. All the indicators suggest that the imm cologne 2011 will even surpass the successful 2010 fair. LivingKitchen is showing a similarly pleasing development.
The 2010 edition of ART COLOGNE is scheduled for 21-25 April 2010. The Fair, revamped and successfully relaunched in spring 2009, has been successful both in winning back important galleries as exhibitors and in integrating young galleries. The 2010 gallery list also sees top national and international dealers rejoining the Fair after a few years’ absence. Â‘
We’re delighted to have attracted top names in the business, says ART COLOGNE Director Daniel Hug. Â‘We’ll be seeing a really high-calibre gallery list. A list which represents a significant cross-section of Germany’s major art-market centres – Berlin, Frankfurt, Hamburg, Leipzig, Munich and the Rhineland. This strong showing will give ART COLOGNE real pulling-power at both the national and the international level.
The imm cologne ended on Sunday, 24th January 2010 with a positive closing balance. Despite being shortened by a day, the fair managed to equal the previous year’s result with around 100,000 visitors. The number of exhibitors even slightly exceeded last year’s level. From Koelnmesse’s perspective, the high expectations of the imm cologne as one of the most important fairs for the international furniture and interior design sector have thus been met.
“The exhibitors have used their innovativeness to brave the crisis and been rewarded by doing good business,” says Koelnmesse’s CEO Gerald BÃ¶se. “Cologne is the business forum for the industry,” concludes the head of the trade fair company. The positive mood that prevailed in the halls for the entire duration of the fair was also emphasised by Dirk-Uwe Klaas: “This was by far the most successful furniture show for years. In the midst of the crisis, trade visitors and end consumers alike have given us impressive confirmation that the imm cologne has regained its former strength,” says the chief executive of the Association of the German Furniture Industry (Verband der Deutschen MÃ¶belindustrie, VDM).Â As announced last Friday, Koelnmesse and the VDM as non-material sponsor of the imm cologne have extended their contract long-term to continue this successful collaboration beyond the scope of the imm cologne 2010.
Why is imm cologne a top event for exhibitors and trade visitors that you definitely must attend? We asked manufacturers, designers, retailers, commercial agents and architects.
Jens Wolff, CEO of CDH | For us this is the most important tradeshow for the furniture industry, where we can help exhibitors and visitors find distributors in Germany thus providing our members with an important and valuable service. Nowhere else is the support from the exhibition organisers as extensive as it is at imm cologne. But most importantly, the exhibitionâ€™s enormous importance and its excellent promotion in terms of attracting visitors helps us to get in touch with many sales representatives who are not yet members of CDH.
Claus Anstoetz, CEO, BW Bielefelder WerkstÃ¤tten and Interprofil | We present almost all of the innovations from BW Bielefelder WerkstÃ¤tten and Interprofil at imm cologne, because it gives us the best environment for displaying our products. It is always a pleasant start to the current business year.
Markus Benz, CEO Walter Knoll AG & Co. KG | imm cologne ranks among the most important furniture fairs worldwide. For manufacturers from Northern Europe it is the most important platform to present their novelties. It, thus, holds a strong attractiveness for retailers, architects and end customers.
Online Matchmaking, a feature of imm cologne 2010, will give trade visitors like yourself the possibility of contacting imm exhibitors even before the trade fair begins. More service + more communication = more success.
What is Online Matchmaking?
Online Matchmaking is an Internet-based contact centre. Using this tool, you can address questions in a simple and anonymous manner to all exhibitors in the product group that interests you. It offers you the following advantage: You need to ask only one question, but youâ€™ll simultaneously reach more than one exhibitor. Because the exhibitors will answer your question via e-mail, youâ€™ll have the opportunity to arrange personal meetings before the trade fair begins with exactly the exhibitors youâ€™re interested in. Itâ€™s the ideal way to organize an efficient trade fair visit.