As its success at the international interior design show imm cologne 2011 showed, Pure Village is not just an innovative, forward-looking trade fair format, it is a sign of the times as well. Today interior design is a holistic assignment that incorporates furniture systems and individual pieces, colour concepts, lighting design and luminaires, continuous materials for floors and walls as well as technical equipment. And yet holism and homogeneous design concepts don’t automatically mean boredom. Modern man lives and grows with his interior: he seeks the special, the exciting, the personal, he combines neutral basic furnishings with unusual one-offs or heirlooms; besides technical equipment, he is again attaching importance to furniture and textiles that have been manufactured in old artisanal tradition and deliberately factors in a certain amount of latitude that allows scope for variations and reconfigurations. Thinking in norms was yesterday, today we’re looking for inspiration. With its unconventional combinations, a mix of interior product ranges with their excellent design quality as the only common denominator and a communication-fostering hall and booth architecture, Pure Village provides the ideal platform for promoting product concepts for this lifestyle.
The compact format of Pure Village, where the exclusive neighbourhood and cultural diversity are condensed into the kind of inspiring mix otherwise found in the heart of a city, holds equal appeal for exhibitors and visitors alike. And so the presentation format launched last year was able to score points in round two as well: once again, Hall 3.2 of Cologne Exhibition Centre was booked out with numerous exhibitors from all areas of interior design. A colourful mix of furniture for all kinds of living space, for the bedroom, outdoors and bathroom, in combination with accessories, home entertainment, lighting, colours, wallpapers and floor coverings, ensured plenty of variety and a heterogeneous neighbourhood.