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Dick Spierenburg: “We want to improve hall 11 with Pure Atmospheres and offer visitors added value.”

Foto: Koelnmesse, Dick Spierenburg

In the course of the continuing further development of the trade fair, on the occasion of imm cologne 2019, the structuring of the Pure design segment with the reformulation of hall 11 will be perfected to provide an architecturally looser, but atmospherically even more condensed hall of “Pure Atmospheres”. Dick Spierenburg is the architect of the redesigned hall 11 and explains the motifs for the trade fair update in an interview.

imm cologne 2019: new atmosphere in hall 11

Illustration: Koelnmesse, Spierenburg studio

In 2019, hall 11 will be transformed into Pure Atmospheres as part of the conceptual development of the Pure design segment. The new direction means even more inspiration and emotion combined with a stronger business focus. “We believe that the name reflects the hall’s essence very well, and this is something that we want to emphasize much more strongly in future with our creative concept,” says Dick Spierenburg, Creative Director of imm cologne.

Pure Architects: new trade fair format at imm cologne

© Constantin Meyer, Koelnmesse

In 2018 imm cologne presents the new trade fair format Pure Architects for the first time. The two themes of bathrooms and smart homes will be major focal points in this segment. With the interactive Smart Home installation, imm cologne is not only turning its attention to an important future issue, but showing live how new technologies are having an impact on the design of living spaces – and how interior design is responding. For exhibitors from the bathrooms sector, Pure Architects offers a unique opportunity to present their creative ideas for modern bathrooms in the context of an international interiors show.

“Das Haus 2015” by Neri & Hu: where our souls live

Pure114_2015_Das-Haus_PM_Aufmacher2

Imm cologne’s “Das Haus” has never possessed such imposing architectural force. Last year, the visitor was invited into the interior of Louise Campbell’s “Haus”, a country-house-like, Scandinavian-cosy space. This year, the installation by the Chinese architect couple Rossana Hu and Lyndon Neri affects the beholder more like a challenge to be overcome. And that’s exactly what “Das Haus” 2015 by Neri&Hu is meant to be – a challenge:

All lights are green for imm cologne 2015

Stylish, modern and inspiring: in January 2015, imm Cologne will once again be the trendsetter for the interior design industry and the place to be for visitors from around the world. As the year’s first trade show for interior design, imm cologne showcases contemporary and future trends for the next season and inspires with high-class exhibitors and events.

A highlight of the fair is the project “Das Haus – Interiors on Stage”. By means of a simulation of a house with a living space of 240 square meters (2,500 square feet) which is furnished and decorated by a renowned interior designer each year, imm cologne provides new stimuli for the world of lifestyle. For 2015, the influential designer duo Lyndon Neri und Rossana Hu, who have been sparking excitement all over the world with their mixture of western design and Chinese varieties of forms and shapes, could be won over to take on the project.

Renowned brands such as Vitra, Thonet, Walter Knoll, B&B Italia, Ligne Roset and De Sede as well as prominent new exhibitors Fendi/Trussardi, Hülsta and outdoor furniture manufacturer Dedon will provide for high-class design and abundant inspiration for the visitors. Already this year, imm cologne could look back on a gratifyingly high number of international exhibitors; for 2015, the trade show expects it to increase even more. “More than ever, this makes imm cologne the epitome of worldwide furniture trends, and it enables purchasers to select from a broad range of products from different countries and of different styles”, says Gerald Böse, chairman of management of Koelnmesse GmbH.

vitra at imm cologne 2014
vitra at imm cologne 2014

For more information, see www.imm-cologne.de.

Final report: trade fair duo imm cologne and LivingKitchen 2013 attracts 142,000 visitors from 137 countries

After seven intense days, the imm cologne closed its doors on Sunday with good to very good results. 1,250 companies from more than 50 countries showcased the latest trends for the coming year and – including estimates for the last day of the fair – attracted 142,000 visitors to Cologne.

This year, there was a 13 percent rise in the internationality of the visitor structure – a significant increase. The international furnishing fair was able to report particularly positive growth in the emerging markets of Eastern Europe and Asia that are so important for the sector. “This result is a great signal for the imm cologne and confirmation of a performance befitting a leading international fair,” said a visibly satisfied Gerald Böse, CEO of Koelnmesse. “With this trade fair duo, we have written the next chapter in the success story of the imm cologne and LivingKitchen. Cologne is the absolute focal point of the furniture and kitchen industry – especially when it comes to business,” continues the trade fair corporation’s chief executive officer.

Dirk-Uwe Klaas, Chief Executive of the Association of the German Furniture Industry (Verband der Deutschen Möbelindustrie), came to a similarly positive conclusion: “The imm cologne 2013 was an outstanding trade fair – the German furniture industry is more than satisfied. Despite the wintery weather, visitors flocked to the exhibition centre in droves. We are delighted to report numerous new contacts and customers as well as a pleasing amount of ordering activity. The marked increase in the number of foreign trade visitors is another important component for the fair’s enduring and sustainable success.”

A flat-out winner – Flatmate by Müller Möbelwerkstätten

The Flatmate: thanks to its compact dimensions, this new interpretation of the bureau is also ideal for users with a mobile lifestyle – a bureau to go, as it were. (photo: Müller Möbelwerkstätten)
The Flatmate: thanks to its compact dimensions, this new interpretation of the bureau is also ideal for users with a mobile lifestyle – a bureau to go, as it were. (photo: Müller Möbelwerkstätten)

Like a real buddy or a good fellow lodger in a student flatshare, the Flatmate bureau from Müller Möbelwerkstätten makes itself scarce when it isn’t needed. When closed, it has a footprint of just 0.09 m² and is thus a likely contender for the title of smallest fully equipped bureau on the market.

Thanks to its shallow depth and simple, inconspicuous design, it can even turn long hallways in older buildings into a home office if required, provide a private place for writing letters in the bedroom or serve as a temporary workstation in a weekend home. Flatmate thus manages to make sensible use of leftover spaces and unused corners that are not suitable for more conventional furnishings. Thanks to its compact dimensions, this new interpretation of the bureau is also ideal for users with a mobile lifestyle – a bureau to go, as it were.

The integrated and flexible interior features provide storage space for both traditional writing instruments and a tablet PC & Co. and combine the characteristics of a classic type of furniture with the new forms of networked life and work. With the addition of a Bluetooth keyboard (not included), a mobile tablet PC can thus be transformed into a stationary and ergonomic workstation with an integrated power supply; the mobile phone can be discreetly charged behind the closed desktop.

Rooms Moscow 2013: Koelnmesse launches new project in Russia

Gerald Böse, CEO of the Koelnmesse Executive Board. (photo: Koelnmesse)

On 15 May 2012 Media Globe Krokus (MGK), as organiser of the Moscow International Furniture Show, and Koelnmesse signed a letter of intent. The joint aim is to establish a furniture trade fair with an international format in Moscow from 2013.

“For Koelnmesse this collaboration will be of great mutual benefit and represents an important step forward in internationalisation”, explains Gerald Böse, CEO at Koelnmesse. “Under the name ‘Rooms Moscow’ we will create a trade fair format aimed at the Russian market within the Moscow International Furniture Show. In doing so, we will bring in all the relevant furnishing areas of our globally leading trade fairs imm cologne, LivingKitchen, ORGATEC, spoga+gafa and interzum”, Böse continues. The range on show will span upholstery, storage furniture and office furniture, as well as furniture for contract business, for the outdoor area and for the kitchen.

Rooms Moscow should provide visitors with an overview of designs for rooms, including interior fittings, floors, walls, ceilings, lighting and bath and spa solutions. This new trade fair provides a platform for companies across the world seeking access to the Russian market.