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A Changing Attitude – In conversation with Winy Maas

Winy Maas is one of the directors of the globally operating architecture and urban planning firm MVRDV, which was founded in 1993 by Maas, Jacob van Rijs and Nathalie de Vries in Rotterdam. The products of MVRDV’s unique approach to design vary, ranging from buildings of all types and sizes, to urban plans and visions, numerous publications, installations and exhibitions. In the interview, Winy Maas speaks about the transformation of the former Serp & Molot factory area in Moscow and the importance of developing new typologies.

Winy Maas © Boudewijn Bollmann
Winy Maas © Boudewijn Bollmann

Mr. Maas, MVRDV has won the competition for the transformation of the former Serp & Molot factory area in Moscow into a new neighbourhood. How would you describe the task and the concept?

It’s the monumental task to transform 58 hectare inner city brown lands into a lively neighbourhood for 19,000 inhabitants and 16,000 workers. Our concept respects the past, we decided against a ‘tabula rasa’. MVRDV’s winning scheme builds upon the current layout and identity of the site. By taking the characteristic factory streets, buildings and objects as starting points, a new layer is added to the neighbourhood. Historical structures such as large chimneys and pipes are preserved and other structures are integrated into new buildings. Large factory halls are replaced by urban blocks that follow the footprint of the old factory with additional green courtyards. By partitioning the blocks further into segments and applying different densities the plan diversifies the area. Ground floor spaces are reserved for public facilities and retail. This leads to a vivid, green, complex and highly dense urban plan which strongly respects the character of the site. An existing factory transport ring will be repaired and become part of a park that will form a threedimensional spine for the new neighbourhood. This public urban space will house playgrounds, sports facilities, open air markets and pavilions. Schools and day care centres are connected to
this ring park. On top of the transport ring a sky walk can be made in between the tops of the trees, overlooking the surrounding neighbourhood.

imm cologne 2013: setting trends and presenting wide range of new products and innovations

It doesn’t get any better than this: full halls, the most important players from Germany and abroad and a cornucopia of ideas across all the different segments for furniture buyers from all over the world to pick and choose from – that’s the imm cologne. Some of the more than 1,000 exhibitors are already speaking very openly about their expectations of the international furniture and interior design event in January 2013, as well as about the new products they will be showing there for the first time.

Koelnmesse is looking forward to a very successful imm cologne 2013: a total of 1,050 exhibitors from more than 50 countries have confirmed their attendance, 625 of them from abroad. Together with the international kitchen event LivingKitchen, the trade fair will be filling the 280,000 square metres of gross floor space in halls 1 to 11 to capacity.

imm cologne 2013: Pure Editions to provide an exclusive stage for creative brands and textile specialists

Pure Editions now offers exhibitors a third dimension for presenting themselves. Here too, the architecture is consistently designed but in this case also totally open, providing a stage for a strong statement by visionary brands. (photo: Koelnmesse GmbH)
Pure Editions now offers exhibitors a third dimension for presenting themselves. Here too, the architecture is consistently designed but in this case also totally open, providing a stage for a strong statement by visionary brands. (photo: Koelnmesse GmbH)

At the international interior design show in Cologne, exclusive design brands have always been keen on coming together to form inspiring clusters. As a result, during the last imm cologne, some exhibitors had to move their style icons a little closer together in the legendary design stronghold of the No. 11 halls. The Cologne fair therefore wants to set aside even more space for this segment in future – with a new level in Hall 3, a new format and new exhibition concepts. Because for both the trade fair organisers and their exhibitors, it isn’t just the quantity of space that counts, but the quality of that space as well.

The design brands’ presentations also attract a great deal of attention from visitors. This is where they can find concentrated clusters of innovations, unusual product displays and lifestyle. It was precisely because of this group of exhibitors’ uncompromising design orientation that the organisers decided to name the segment “Pure”. Since the show moved into the new exhibition halls, anybody who wants to get an idea of the latest original interior design ideas and avant-garde designs from the wide spectrum on offer at the imm cologne has been able to find what he is looking for under this name in the three halls 11.1, 11.2 and 11.3.

interzum 2011: More exhibitors and more visitors document a great success

“Sensational. It was our best interzum ever,” was the general consensus amongst exhibitors at the end of this year’s interzum. With 52,400 trade visitors from 147 countries, the leading international trade fair for the furniture supplier industry was able to announce growth of 13 percent as compared to the previous event in 2009. The internationality of the visitor structure, traditionally always high anyway, increased significantly this year with a plus of 24 percent.

“I’m absolutely thrilled. What’s been happening here over the last few days is incredible. For four days, the exhibitors have been showing what I can only describe as a firework display. The industry has been celebrating itself – with good reason,” concludes Frank Haubold, product manager of interzum and director of the imm cologne. “With this interzum, Koelnmesse has definitely underlined its position as a beacon for the furniture industry. I don’t believe there is any other trade fair venue in the world where three absolute leading events for the respective sectors take place so successfully, in such concentrated form and in such a brief space of time. We are creating precedents for an extremely promising future,” says a visibly satisfied Gerald Böse, CEO of Koelnmesse.

This year’s interzum was the international meeting point for the supplier industry. The mood was extremely good, exhibitors were able to make new contacts and boost business. And visitors had the opportunity to get a comprehensive overview of what the sector has to offer. There were sophisticated newly developed products on show in all segments.

interzum award 2011: And the winners are …

Naturalia von Arpa - ein Gewinner des interzum awards. (Foto: Arpa)
Best of the Best: the material Naturalia by Arpa - one of the winners of the interzum award. (Foto: Arpa)

It’s time for round six: once again in 2011 the coveted “interzum award: intelligent material & design” will be presented at interzum. With submissions from a total of 19 countries, the design prize is more international than ever before, proving that this award now enjoys the highest recognition worldwide and acts as a reliable biennial way marker for extraordinary innovations.

For over 50 years the interzum trade fair has been a meeting place for the international supplier industry and, above all, a source of inspiration for industry, crafts and trade. Nowhere else in the world will you find such a wealth of innovations that have a decisive influence on the products of tomorrow. In keeping with this, ten years ago Koelnmesse launched the “interzum award: intelligent material & design” in cooperation with red dot projects.

At LivingKitchen, Miele will be showing exclusive design

Ein Kubus dominiert den Miele-Messestand zur LivingKitchen in Köln. (Foto: Miele)
Miele’s fair stand for LivingKitchen in Cologne is dominated by an outsized cube. (photo: Miele)

Visitors to the LivingKitchen show will find the Miele stand in Hall 4.2 impossible to miss: The centre of the approximately 720 square-metre exhibition space will be occupied by a big cube intended to embody continuity and durability – characteristics that are often attributed to Miele’s products. But as well as its symbolic meaning, the cube boasts practical benefits too: its interior is furnished as a stylish café.

But it’s not just the cube that will be attracting attention: the products themselves are eye-catchers in their own right. The varied and versatile design of the fitted appliances serves as the overarching theme. Miele will be arranging ensembles according to design worlds, so that for instance combinations of ovens, hybrid steam/convection ovens and fully automatic coffee machines will be shown entirely in Black, Brilliant White Plus, Stainless Steel and the Fire & Ice interpretations. Fire & Ice are the new design worlds Miele has developed for exclusive interior styles. Fire is meant to appeal to fans of an upmarket design language that conveys a unique sense of value – a value that is expressed in features such as glossy gold-plated handles. In contrast, the distinctive feature of the Ice series is its cool, purist appearance. Visitors to the Miele stand can find out intuitively which design world harmonises best with their personal interior style.

Innovations and new products at a glance: the imm cologne hit guide 2010

imm cologne presents the hit guide 2010 – including a wide range of innovative and new products presented in Cologne. Are you searching for spectacular products, a distinctive trend or a clever product idea at imm cologne? Then the hit guide 2010 is exactly what you are looking for.

Once again in 2010 the imm cologne will publish the “hit guide”, a special offer for the member of the international press. In its handy pocket size and with lots of color illustrations and short product descriptions, it provides an overview of all the big and small highlights at the fair.

The guide is compiled and selected by the “hit scouts” who based their selection on all the new products and innovations registered by the exhibitors in the run-up to the event.

For journalists: the hit guide will be available as print version.

hit guide 2010 – feel free to download it now!
You can download the latest hit guide here (pdf-file, 4 MB):
hit guide 2010, Part 1
hit guide 2010, Part 2

Boulevard of Innovations – imm cologne presents the most outstanding new products

1boulevardBoulevard of Innovations offers an interior design show of an entirely different stripe.

Wandering along the Boulevard at imm cologne you can take in new developments and exciting innovations at your leisure.

There is no quicker and simpler way to take in the latest highlights from the leading manufacturers out of the enormous overall offerings.

In this exhibition the pinnacles of cutting edge design are displayed, along with all the products that have been nominated for the interior innovation award, as well as the prize winning designs.

D³ Design talents – The place for discovering innovations

d3_talentsD³ Design talents offers a space for young, creative talents in hall 3.1. A new generation of designers will be presenting innovations and visionary concepts for the future of domestic living.

An abundance of inspired – and at times provocative – designs will provide a great deal of inspiration and lots of fresh ideas for the interior design of tomorrow.

The success of this format can be seen by the many designers who have been discovered here by internationally renowned companies and whose designs have gone on to become part of exclusive collections. D³ Design talents is both a taste of things to come and a springboard for a career in design.

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