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Dick Spierenburg: “We want to improve hall 11 with Pure Atmospheres and offer visitors added value.”

Foto: Koelnmesse, Dick Spierenburg

In the course of the continuing further development of the trade fair, on the occasion of imm cologne 2019, the structuring of the Pure design segment with the reformulation of hall 11 will be perfected to provide an architecturally looser, but atmospherically even more condensed hall of “Pure Atmospheres”. Dick Spierenburg is the architect of the redesigned hall 11 and explains the motifs for the trade fair update in an interview.

imm cologne 2019: new atmosphere in hall 11

Illustration: Koelnmesse, Spierenburg studio

In 2019, hall 11 will be transformed into Pure Atmospheres as part of the conceptual development of the Pure design segment. The new direction means even more inspiration and emotion combined with a stronger business focus. “We believe that the name reflects the hall’s essence very well, and this is something that we want to emphasize much more strongly in future with our creative concept,” says Dick Spierenburg, Creative Director of imm cologne.