It was a design event of the quieter, more subtle kind. There was no proclamation of a new design philosophy to the accompaniment of spectacular gestures. Nor was a new collection presented in a typical trade fair scenography designed to show the product off to full advantage in a perfectly styled setting, as is the custom in the Pure segments of the international furniture and interior design show imm cologne. Instead Das Haus â€“ Interiors on Stage was a half realistic, half visionary depiction of a dream of what living space could be like â€“ in this particular case, of Luca Nichetto’s dream. The imm cologne’s new design format, which was introduced just last year, is not so much about individual products as about the interplay between all the various factors that constitute interior design. The individual pieces of furniture are important soloists within this ensemble but not, in this case, the superstars.
The imm cologne‘s talent show D3 Design talents is a constant for trade visitors and anyone with an interest in design. The exhibition of winning entries from the international newcomer competition D3 Contest is particularly popular. Thanks to the good framework conditions, the professional execution and the sophisticated presentation of the winners at the heart of the imm cologne, the D3 Contest is highly regarded amongst established designers as well. In particular, the trade fair’s commitment to supporting the participants and the selective presentation guarantee a first-class exhibition. At the coming furnishing fair, the platform for young designers will be celebrating its first two-digit anniversary.
For ten years now, the imm cologne has been providing young designers with a forum where they can present their ideas for furniture, home accessories, lighting, floor coverings, wallpapers, textiles and other forward-looking furnishing items to an international public: the D3 Contest. For the coming imm cologne, 671 products were entered from more than 40 countries – convincing evidence of the competition’s international standing.
The imm cologne, the major worldwide event for the interior design sector, will open its gates in fewer than 200 days. Following the two successful events in 2011 and 2012, the 2013 trade fair is also right on track. With roughly 10 percent more exhibitors and 12 percent more exhibition space occupied, augmented by an increase in foreign participation and new product segments, there’s nothing standing in the way of a successful event.
“2013 is a very important year for us. With a strong German economy to bolster us while foreign markets are faltering, the imm cologne will assume a very special function as the central global business platform. The significant interest from strong Italian brands is a good example of this. For the first time in years we’ll be occupying the entire exhibition centre again, enabling our visitors to experience everything the international interior design sector has to offer in one location. In view of the huge interest from professional circles and the media, plus the fact that the number of exhibitors who have registered to take part exceeds all our expectations, we can already say that, more than ever before, Cologne is very much a talking point in the international interior design sector,” says Frank Haubold, Vice President Trade Fair Management.
At the international interior design show in Cologne, exclusive design brands have always been keen on coming together to form inspiring clusters. As a result, during the last imm cologne, some exhibitors had to move their style icons a little closer together in the legendary design stronghold of the No. 11 halls. The Cologne fair therefore wants to set aside even more space for this segment in future – with a new level in Hall 3, a new format and new exhibition concepts. Because for both the trade fair organisers and their exhibitors, it isn’t just the quantity of space that counts, but the quality of that space as well.
The design brands’ presentations also attract a great deal of attention from visitors. This is where they can find concentrated clusters of innovations, unusual product displays and lifestyle. It was precisely because of this group of exhibitors’ uncompromising design orientation that the organisers decided to name the segment “Pure”. Since the show moved into the new exhibition halls, anybody who wants to get an idea of the latest original interior design ideas and avant-garde designs from the wide spectrum on offer at the imm cologne has been able to find what he is looking for under this name in the three halls 11.1, 11.2 and 11.3.
How will we be furnishing our homes tomorrow? Will the bedroom still consist of a bed, bedside table and wardrobe, the office of a desk and filing shelves? And what will our furniture be like? Will we still have individual rooms at all, and always four walls? When it comes to furniture and interior design, being visionary is anything but easy.
And yet it is precisely these ideas about the future that ultimately spur the entire industry on to excel itself. When it comes to interior design, Koelnmesse has come up with a real sensation for the next imm cologne in January: its new “Das Haus – Interiors on Stage” format.
First-class design and a successfully interwoven mix of innovative brand and product presentations in an interdisciplinary arrangement – that’s what the imm cologne‘s Pure Village exhibition stands for. Next year it will be the meeting point for more than 50 interior design brands.
Firms like Thonet, Gandia Blasco, Mocoba or E15 will rub shoulders with bathroom furnishers like Kaldewei, Burgbad and Grohe, textile brands like Creation Baumann, floor specialists like Parador and Carpet Concept and home entertainment pioneers like Loewe. Inspiration is guaranteed – en masse!
With Pure Village, imm cologne art director Dick Spierenburg has created a place for design and interior visions. Pure Village is different because, instead of unfurling a multitude of huge brand worlds hidden behind high walls, it presents the best ideas and visions from both big names and smaller labels in the intimacy of a village-like setting. “Our aim is to convey lots of impressions, lots of different approaches, lots of discussions and lots of juxtapositions between various areas of the home as well as between different products and thus generate a suspenseful atmosphere for visitors,” says the art director of his concept.
Dick Spierenburg is Creative Director of the imm cologneâ€™s new design highlight: â€śDas Haus â€“ Interiors on Stageâ€ť. For the first installation, he has invited London design studio Doshi Levien to build a sort of turnkey vision of what living in oneâ€™s own four walls can be like in the midst of the Pure Village hall.
Which interior design trends do you think will dominate the next few years?
A lot of developments are apparent right now, but I think trying to infer trends from them is going a bit too far. The complexity of the developments made it difficult to focus on the four trends we depicted in the annual Trend Book. There are always several directions that remain constant as well: quieter ones that aim for simplicity and livelier ones that use lots of colour and materials. That wonâ€™t ever change, because there are so many different people out there, so many different clients and interior designers. But it isnâ€™t possible to name totally new and completely different trends every year.
As its success at the international interior design show imm cologne 2011 showed, Pure Village is not just an innovative, forward-looking trade fair format, it is a sign of the times as well. Today interior design is a holistic assignment that incorporates furniture systems and individual pieces, colour concepts, lighting design and luminaires, continuous materials for floors and walls as well as technical equipment. And yet holism and homogeneous design concepts don’t automatically mean boredom. Modern man lives and grows with his interior: he seeks the special, the exciting, the personal, he combines neutral basic furnishings with unusual one-offs or heirlooms; besides technical equipment, he is again attaching importance to furniture and textiles that have been manufactured in old artisanal tradition and deliberately factors in a certain amount of latitude that allows scope for variations and reconfigurations. Thinking in norms was yesterday, today we’re looking for inspiration. With its unconventional combinations, a mix of interior product ranges with their excellent design quality as the only common denominator and a communication-fostering hall and booth architecture, Pure Village provides the ideal platform for promoting product concepts for this lifestyle.
The compact format of Pure Village, where the exclusive neighbourhood and cultural diversity are condensed into the kind of inspiring mix otherwise found in the heart of a city, holds equal appeal for exhibitors and visitors alike. And so the presentation format launched last year was able to score points in round two as well: once again, Hall 3.2 of Cologne Exhibition Centre was booked out with numerous exhibitors from all areas of interior design. A colourful mix of furniture for all kinds of living space, for the bedroom, outdoors and bathroom, in combination with accessories, home entertainment, lighting, colours, wallpapers and floor coverings, ensured plenty of variety and a heterogeneous neighbourhood.
The furnishing year 2011 is kicking off with a double sensation. Parallel to the international interior design fair imm cologne, the new international kitchen fair LivingKitchen will also be opening its doors in fully booked halls from 18th to 23rd January. And so, in the third week of January 2011, Cologne won’t just be the design capital of Europe, it will be the gourmet capital as well. At the imm cologne 2011 and LivingKitchen, over 1,200 companies from 49 countries will be presenting more than 100,000 pieces of furniture and even more interior design items on a space of approx. 300,000 mÂ˛. Around one third of those products are totally new.
“Cologne is a talking point in the international interior design sector again,” says CEO of Koelnmesse Gerald BĂ¶se. “In view of the huge interest from professional circles and the media, plus the fact that the number of exhibitors who have registered to take part exceeds all our expectations, we can already say that the dual event imm cologne and LivingKitchen, which presents the entire spectrum of interior design in one location, is going to be a total success.”
The success of Pure Village has shown that the increasing overlap between the various product segments and the growing importance of co-ordinated interior design concepts is creating the need for a special forum. At the international interior design fair imm cologne, this need is met by Pure Village. And so that the discussions can continue between the fairs held at the start of every year, the webpage www.purevillage.net is intended to provide a bilingual web platform for information about interior design.
purevillage.net provides a multitude of varied content on design issues relating to furniture, home furnishings, architecture and interior design. Pigeonholing is passĂ©: Anything that influences the quality of interior lifestyle and design can be presented.
A design dictionary helps users expand their basic knowledge; regular news about exhibitors, new products and trends as well as reports on aspects such as colours, materials and sustainability ensure the Pure Village community is always up to date. Company profiles provide interesting insights and give a face to the furniture.