It was a design event of the quieter, more subtle kind. There was no proclamation of a new design philosophy to the accompaniment of spectacular gestures. Nor was a new collection presented in a typical trade fair scenography designed to show the product off to full advantage in a perfectly styled setting, as is the custom in the Pure segments of the international furniture and interior design show imm cologne. Instead “Das Haus â€“ Interiors on Stage” was a half realistic, half visionary depiction of a dream of what living space could be like â€“ in this particular case, of Luca Nichetto’s dream. The imm cologne’s new design format, which was introduced just last year, is not so much about individual products as about the interplay between all the various factors that constitute interior design. The individual pieces of furniture are important soloists within this ensemble but not, in this case, the superstars.
With the concept for “Das Haus” and its choice of designers so far â€“ Doshi Levien in 2012, Luca Nichetto in 2013 â€“ the imm cologne has underscored just how seriously it takes its goal of an “interior design” fair that depicts a wide range of different product lines. And Luca Nichetto’s interpretation of “Das Haus” was impressive proof that this is a format for the interior design discipline to take seriously â€“ perhaps the first of its kind at such a major furnishing fair.
After seven intense days, the imm cologne closed its doors on Sunday with good to very good results. 1,250 companies from more than 50 countries showcased the latest trends for the coming year and – including estimates for the last day of the fair – attracted 142,000 visitors to Cologne.
This year, there was a 13 percent rise in the internationality of the visitor structure – a significant increase. The international furnishing fair was able to report particularly positive growth in the emerging markets of Eastern Europe and Asia that are so important for the sector. “This result is a great signal for the imm cologne and confirmation of a performance befitting a leading international fair,” said a visibly satisfied Gerald BĂ¶se, CEO of Koelnmesse. “With this trade fair duo, we have written the next chapter in the success story of the imm cologne and LivingKitchen. Cologne is the absolute focal point of the furniture and kitchen industry – especially when it comes to business,” continues the trade fair corporation’s chief executive officer.
Dirk-Uwe Klaas, Chief Executive of the Association of the German Furniture Industry (Verband der Deutschen MĂ¶belindustrie), came to a similarly positive conclusion: “The imm cologne 2013 was an outstanding trade fair – the German furniture industry is more than satisfied. Despite the wintery weather, visitors flocked to the exhibition centre in droves. We are delighted to report numerous new contacts and customers as well as a pleasing amount of ordering activity. The marked increase in the number of foreign trade visitors is another important component for the fair’s enduring and sustainable success.”
[DÂł] Professionals offers the opportunity for young and independent designers and design studios to present theirÂ ideas to a wide audience and to achieve herewith contacts to the industry and the retail business. In 2011 28 young professionals from 9 different countries have presented their ideas in product design and interior design.
At imm cologne 2012 (16th to 22th January 2012) there will be the next opportunity for designers to present their visions and ideas for the future of furniture and interior design. We invite all interested designers and design studios to apply for participation. Become part of the [DÂł] COMMUNITY and apply today! The final deadline for your application is October, 31st 2011.
2011 has got off to a successful start for the furniture industry. The good mood in the industry is also reflected in the registrations for the sleep area at imm cologne. Overall, around 80 percent of the hall space has already been rented.
“It’s fun to see that we have managed to make imm cologne the most important trade fair for my industry. No matter who we talk to these days, companies are looking forward to imm cologne expectantly. We have not only been able to gain new exhibitors for Hall 9, but many exhibitors have also expanded their space”, says Dr Ulrich Leifeld, Managing Director of the Professional Association of the Mattress Industry, headquartered in Essen, commenting on current registrations.
Following the end of the early booking period, Koelnmesse is looking ahead to imm cologne 2012 with optimism. Already, more than 200 days before the event, the rental situation is 18 percent above the figures for the same period for the last imm cologne. Overall, over 70 percent of the hall space has been hired out.
“This result marks a seamless transition from the outstanding imm cologne 2011”, remarks Gerald BĂ¶se, CEO of Koelnmesse, with regard to the registration figures. “Developments in relation to international participation are particularly pleasing. As well as huge demand from Germany, we have seen increased desire for space from Italy, France and Spain”, continues the CEO.
Frank Haubold, director of imm cologne, had the following to say: “The current developments confirm imm cologne as an important international business event. Anyone wanting to earn money through furniture turns to Germany and thus to imm cologne as the biggest event in this market.” LivingInteriors, the new trade fair format for halls 4 and 5, is also awaited with great excitement. Here, everything will revolve around the topics of bathrooms, floors, walls and light.
“Sensational. It was our best interzum ever,” was the general consensus amongst exhibitors at the end of this year’s interzum. With 52,400 trade visitors from 147 countries, the leading international trade fair for the furniture supplier industry was able to announce growth of 13 percent as compared to the previous event in 2009. The internationality of the visitor structure, traditionally always high anyway, increased significantly this year with a plus of 24 percent.
“I’m absolutely thrilled. What’s been happening here over the last few days is incredible. For four days, the exhibitors have been showing what I can only describe as a firework display. The industry has been celebrating itself – with good reason,” concludes Frank Haubold, product manager of interzum and director of the imm cologne. “With this interzum, Koelnmesse has definitely underlined its position as a beacon for the furniture industry. I don’t believe there is any other trade fair venue in the world where three absolute leading events for the respective sectors take place so successfully, in such concentrated form and in such a brief space of time. We are creating precedents for an extremely promising future,” says a visibly satisfied Gerald BĂ¶se, CEO of Koelnmesse.
This year’s interzum was the international meeting point for the supplier industry. The mood was extremely good, exhibitors were able to make new contacts and boost business. And visitors had the opportunity to get a comprehensive overview of what the sector has to offer. There were sophisticated newly developed products on show in all segments.
interzum 2011 has been a huge success – read what representatives of the sector say about it:
Hubert Schwarz, Managing Director, Blum GmbH
“The very good visitor rate and the huge potential in terms of international visitors from all over the world are confirmation of interzum’s status as a leading fair. interzum is the platform for presenting innovations, conducting market tests and showcasing the company’s capabilities. The very positive way the fair unfolded demonstrated the trade show’s huge importance for exhibitors, visitors and media from all over the world. It is proof of what a very good job Koelnmesse and the industry have done.”
Tobias Lorenz, Marketing Team Leader, SĂĽddekor GmbH
“We’re very satisfied. The visitor response was much stronger than expected, the public was extremely international and the quality of the contacts was high as well. All in all, the mood was very positive. For us, coming to Cologne was definitely the right decision.”
Claus Sagel, Managing Director, VAUTH-SAGEL Holding GmbH & Co. KG
“Sensational. It was our best interzum ever. We were able to welcome decision-makers from all over the world to our booth. interzum 2011 is also a clear indication of the promising months that lie ahead of us.”
Just a few weeks to go now until interzum 2011 opens its doors at Cologne Exhibition Centre from 25th to 28th May. Around 1,400 exhibitors will be presenting their latest innovations to visitors from all over the world. But interzum has far more to offer than the pure product exhibitions – a whole series of special presentations, piazzas and thematic focal points spread throughout the fair are guaranteed to make the trade show even more attractive and encourage a lively exchange of ideas.
Light and materials at the innovation of interior forum
For the second time, Hall 4.2 will be hosting the innovation of interior forum, the new attraction for architects, designers and product developers with a special focus on light and materials. In addition there is an information area, a lounge, speech and meeting zone and compact, pre-specified presentation spaces for prestigious companies that form a perfect unit both visually and thematically. The declared aim of innovation of interior is to encourage eye-level communication at state-of-the-art level with partners who share the same aims and values.
Textile wholesaler JAB Anstoetz is presenting a new solar shading, privacy screening and anti-glare collection by the name of Skyline for its specialist retail range. With 40 items in 270 colours, the collection of pleated fabrics offers plenty of creative scope for a wide variety of interior concepts.
True to its mission to turn rooms into living space, the Bielefeld-based fabric wholesaler focuses on materials, textures, shapes and colours that enable people to design their home in line with their own personality.
In 2011 DÂł Design talents will be staged for the sixth time at imm cologne. This event for young designers, which consists of the three areas DÂł Professionals, DÂł Contest and DÂł Schools, will generate momentum for the interior design of tomorrow. The inspiring and visionary designs that are presented here will be flanked and supported by other events and installations.
One innovation that will be introduced next January will be a form of presentation that aims to connect young designers even more closely with the trade fair activities. The designs of the winners of the D3 Contest will be presented in the pure village area rather than at the previous venue in the lower area of Hall 3. The stands of the DÂł Professionals will also be placed nearby, in a â€śneighbourhoodâ€ť of their own located one level higher in Hall 3.2. The intimate atmosphere and well-planned trade fair architecture of the pure village exhibition format, which was introduced in 2010, offers an ideal framework for the firework of ideas and unconventional designs generated by the next generation of interior designers.