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New model concept: W. Schillig aims to capture new target groups with “black label”

The Upper Franconian family-run company is currently presenting a new collection for fans of the W. Schillig brand in Ebersdorf-Frohnlach. Designed under the name “black label”, the upmarket upholstered furniture in modern-classic style is positioned considerably above the existing collection.

“Our goal was to develop upholstered furniture that will still be modern 10 years from now. The leather collection we have created for “black label” is innovative and appeals to every single one of a leather fan’s senses,” explains Erik Stammberger. The collection is being marketed worldwide but will only be available from selected premium partners.

Would you like your very own sofa? Go ahead and participate in the Machalke Creativ-Contest „Next Generation Sofa“

Upholstered furniture that continually sets new standards with its contemporary design, the very best of leathers, the precision craftsmanship and that inimitable comfort. To ensure they continue to do so in future, too, it is important to promote young talent. This is precisely why the company is launching the creative contest for amateurs and pros, to encourage design creation and provide a platform for realising ideas in partnership with Machalke.

International leading furniture fair starts in 32 days

The countdown has started: in just a little more than a month from now, the next imm cologne will be opening its doors. From 16th to 22nd January 2012, everybody who’s anybody will be presenting themselves in Cologne again. From international basics in living room and bedroom furniture to young lifestyles and the self-assembly segment, mattresses and sleeping systems, upholstered furniture, modern living-room, bathroom and solid wood furniture, furniture for kids and sophisticated interior design concepts, all the way to the premium and high-end segment – all of it will be on show in Cologne. For the first time, the extensive range of products covered by the “biggest furniture store in the world” will be extended even further, thanks to the numerous providers from the bathroom, flooring, wall coverings and lighting segments who will be exhibiting at the new parallel event LivingInteriors.

The human factor as the measure of all things – seating comfort made by COR

Making upholstered furniture is an art form in its own right. And when it comes to seating comfort, ergonomics are an important discipline. The right seat heights and depths and the materials used play a major role. In addition, observations on human growth development are becoming increasingly important. Consequently, in light of the fact that, on average, people are getting taller, COR raised the seat height of its sofas by two centimetres several years ago.

A host of very different needs have to be considered – not only in terms of the construction but with regard to choosing the right sofa as well. Besides weight and height, the user’s personal preferences also play a key role: some like to sit close to the ground, others like to rise above things. And whilst some prefer a soft, flat surface, others like a firmer seat with a high backrest. When it comes to the upholstery, the personal feelgood factor is crucial. “Trust your instincts,” advises COR’s head of marketing Berthold Strüve, “Try out various backrests and seats. Comparing different options is the only way to find out what kind of inner workings are right for you.”

Smart: interiors for young people and clever furnishing solutions in halls 7 and 8

Today’s young people love to furnish and rearrange their living spaces. And in Halls 7 and 8 at the next imm cologne, visitors will discover what is currently en vogue when it comes to interiors for young people. The remarkably broad product range of imm cologne’s “Smart” segment features many clever furnishing solutions that help to also make optimal use of living spaces that are not particularly spacious. Maximized storage room is not the only feature appreciated by the first time home-decorators. Attractive, trendy design and consistent quality have been musts in this segment for a long time now. In the meantime, preferences on the individual markets have become more clearly differentiated, so a tremendous variety of colours, shapes and styles can be experienced here.

Market opportunities for suppliers of flat-pack furniture
“We use imm cologne as a platform to present our latest products to our customers from around the world,” reports Torben Villadsen, Commercial Manager of Denmark’s Actona Company. “No other event gives us the opportunity to reach so many business associates.” Daniel Amhoff, head of marketing at Arte M, a German flat-pack furniture company, also values the impressive scope of imm cologne. “During the trade fair we reach all the important customers in a very short period of time,” says Amhoff. “This is where decisive trends can be laid down for the coming furniture year.”

imm cologne 2011 is the biggest upholstered furniture show in the world: Comfort shows new innovations and upholstered furniture trends

Curious about the new sofa fashions, dinner sofas, wellness armchairs or ultra-flexible seating ensembles? Then you can’t afford to miss the imm cologne! From 18 to 23 January 2011, visitors to the international furniture fair can enjoy the biggest upholstered furniture show in the world on the grounds of koelnmesse exhibition centre. Approx. one third of the total exhibition space will be occupied by the Comfort segment, where international sofa producers will be showing their latest seating creations. No fewer than four halls have been dedicated to this section of the imm cologne: 2.1, 3.1, 6 and 10.2.

Karl Sommermeyer, executive partner at upholstered furniture makers Himolla (Taufkirchen), on the importance of the annual presentation: “The Cologne fair is the biggest furniture fair in the world – and we will do whatever we can to make sure it stays that way. The standards set in 2010 give us every reason to believe 2011 will be just as good!”

German and international upholstered furniture industry prominently represented at the imm cologne

bruehl_luckyFor more than 50 years, the imm cologne has been one of the most important furniture fairs in the world. The upholstery segment is the leading light of the event. As such, it is given high priority by the imm cologne, covering approximately one third of the occupied space. The imm cologne showcases the entire spectrum of upholstered furniture, from starter sofas to premium design products.

No other international show provides such an in-depth and comprehensive overview of the new trends in the international upholstered furniture industry, as well as the accompanying services and marketing concepts. With more than 100,000 visitors and its unique mix of national and international professionals, consumers and other multipliers such as architects and designers, the imm cologne represents an ideal combination of supply and demand.

In the Cologne furniture fair’s biggest sub-section – the “Comfort” segment in Halls 4.1, 5, 6 and 10 – the German upholstered furniture industry is prominently represented. Firms like Himolla, Elastoform, Steinhoff, Koinor, Polipol/Zehdenick, Machalke, Frommholz, Willi Schillig and Ewald Schillig, will be presenting convincing proof of the German upholstered furniture industry’s innovative potency.

A host of new German and international exhibitors and returnees will also be joining the Comfort segment at the imm cologne 2010. Candy, Carina and FM Munzer will be attending the Cologne show for the first time, joined by companies like Hukla, Ponsel, Nordica, Natuzzi, Hjellegjerde, Molinari and Hans Kaufeld, who will be participating in the trade fair again next January.

But upholstered furniture isn’t only on show in the Comfort segment: it plays an important role in the Pure section too. Cor, Cassina, Walter Knoll and De Sede will be showing their innovations in Hall 11 alongside firms like Rolf Benz or Brühl & Sippold.

Walter Knoll’s secret of success: Looking with designers for something that has never been done before

MYchair; Design: Ben van Berkel; Foto: Walter KnollWalter Knoll (exhibitor at imm cologne 2010, 19.-24.01.2010), one of Germany’s oldest manufacturers of upholstered furniture, cultivates a close partnership with designers and architects – an approach that is key to the company’s success. “New products evolve out of thorough communication, immersing yourself in processes and clarifying ideas. We seek out gaps together, looking for the right opening for something that has never been done before,” says CEO Markus Benz.

Benz, head of the Herrenberg-based company since 1993, sets great store by communication. It is a recurring theme that is also reflected in the company’s products. Take the Ameo lounge chairs by Austrian design team EOOS, for instance: they are ideal for relaxing with friends and putting the world to rights. The island-like swivel chairs can be turned to face one another for a conversation or away from the crowd for a moment of reflection, open to new perspectives. Or Living Landscape – another EOOS design. The sides and back turn with the seat and change their position.

Comfort at the imm cologne: Upholstered Furniture between Vintage and Fjord Feeling

Sunrise, Design Kati Meyer-BrühlInternational experts agree: when it comes to relaxing furniture with majority appeal, Germany’s upholstered furniture manufacturers are important innovators. In terms of ever more sophisticated comfort functions, new upholstery creations like the dinner sofa or environmentally compatible seating ensembles of the kind created by talented designer and EU award-winner Kati Meyer-Brühl, Germany is the benchmark for upholstery producers the world over.

Upholstery hub imm cologne
From 19-24 January 2010, trade visitors from all continents will be able to see this innovativeness for themselves at the imm cologne. Sofa manufacturers from Wervik to Singapore will be vying with German manufacturers to make their mark in the Cologne furniture fair’s biggest sub-section, the “Comfort” segment in Halls 5, 6 and 10.

imm cologne becomes Europe’s most cutting-edge furnishings and interior design trade fair – Good registration levels for imm cologne

imm_cologne_2010_ci1Five months before the next event all indications are pointing to a successful imm cologne 2010. The current registration status looks good despite the difficult situation in the industry. “We are currently assuming that we will again have around 1,000 exhibitors from over 45 countries. It’s time to think ahead, and for me that means stating my commitment to the leading trade fair. Germany needs a strong leading trade fair and that is imm cologne,” says Gerald Böse, CEO of Koelnmesse.

In the coming years imm cologne is set to be Europe’s most cutting-edge furnishings and interior design trade fair. By fulfilling all market-oriented criteria, it is offering optimum prerequisites for business and networking on the international scale. In the modern design area – halls 10, 11 and 3 – visitors will be presented with a show of ideas for global design developments in a compact form. Over 300 companies will have stands there, including such brands as COR, interlübke, Ligne Roset, Walter Knoll, Domaniecki, de Sede, Kettnaker, Fraubrunnen, girsberger, Team 7, Riva, and Gervasoni, all with strong emotional appeal. “We are firmly convinced that in the coming weeks additional registrations will come from renowned companies, particularly from Italy,” says Udo Traeger, Head of the Furniture, Interior Design and Textiles division at Koelnmesse.