[D3] Design talents: imm cologne’s competition format for promoting newcomers celebrates 10th anniversary

d3_2012 The imm cologne‘s talent show D3 Design talents is a constant for trade visitors and anyone with an interest in design. The exhibition of winning entries from the international newcomer competition D3 Contest is particularly popular. Thanks to the good framework conditions, the professional execution and the sophisticated presentation of the winners at the heart of the imm cologne, the D3 Contest is highly regarded amongst established designers as well. In particular, the trade fair’s commitment to supporting the participants and the selective presentation guarantee a first-class exhibition. At the coming furnishing fair, the platform for young designers will be celebrating its first two-digit anniversary.

For ten years now, the imm cologne has been providing young designers with a forum where they can present their ideas for furniture, home accessories, lighting, floor coverings, wallpapers, textiles and other forward-looking furnishing items to an international public: the D3 Contest. For the coming imm cologne, 671 products were entered from more than 40 countries – convincing evidence of the competition’s international standing.

Pure Village – also in 2012 an innovative design platform

As its success at the international interior design show imm cologne 2011 showed, Pure Village is not just an innovative, forward-looking trade fair format, it is a sign of the times as well. Today interior design is a holistic assignment that incorporates furniture systems and individual pieces, colour concepts, lighting design and luminaires, continuous materials for floors and walls as well as technical equipment. And yet holism and homogeneous design concepts don’t automatically mean boredom. Modern man lives and grows with his interior: he seeks the special, the exciting, the personal, he combines neutral basic furnishings with unusual one-offs or heirlooms; besides technical equipment, he is again attaching importance to furniture and textiles that have been manufactured in old artisanal tradition and deliberately factors in a certain amount of latitude that allows scope for variations and reconfigurations. Thinking in norms was yesterday, today we’re looking for inspiration. With its unconventional combinations, a mix of interior product ranges with their excellent design quality as the only common denominator and a communication-fostering hall and booth architecture, Pure Village provides the ideal platform for promoting product concepts for this lifestyle.

The compact format of Pure Village, where the exclusive neighbourhood and cultural diversity are condensed into the kind of inspiring mix otherwise found in the heart of a city, holds equal appeal for exhibitors and visitors alike. And so the presentation format launched last year was able to score points in round two as well: once again, Hall 3.2 of Cologne Exhibition Centre was booked out with numerous exhibitors from all areas of interior design. A colourful mix of furniture for all kinds of living space, for the bedroom, outdoors and bathroom, in combination with accessories, home entertainment, lighting, colours, wallpapers and floor coverings, ensured plenty of variety and a heterogeneous neighbourhood.

Themed children’s wallpapers from Esprit: dreams of pink ponies or astronauts in outer space

photo: A.S. Création.
photo: A.S. Création.

The new Esprit for kids collection is the fourth collaboration between wallpaper manufacturer A.S. Création (imm cologne, hall 3.2, stand D014) and fashion label Esprit. Besides a number of typical Esprit motifs like flowers and stripes, it also includes a variety of themed worlds for children.

Esprit for kids features a total of six richly detailed children’s worlds for boys and girls on non-woven wallpaper: the selected motifs are taken from nature (baby elephants, farm life and ponies), the world of fairy tales (princesses and dragons) or outer space (space ships, astronauts and stars). Highlights like pink metallic print and glitter or fluorescent stars and Esprit flags are designed to kindle the young target group’s enthusiasm. Plain wallpapers in matching colours are also available.